Sales Technology Manager

Thinknsa; Cleveland, Northern (OH, KY); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

On-the-job training

Job summary

National Safety Apparel is seeking a Manager, Sales Technology to own the administration, development, automation, and optimization of the sales technology stack, including Salesforce.com and Pardot. You will ensure seamless integration with other tools and drive data-driven decisions across Sales, Marketing, and Customer Operations.

The role requires Salesforce Administration certification, Pardot expertise, and 3–5+ years of Salesforce experience in a B2B setting.

Qualifications

• Bachelor's degree in business administration or related field.
• Salesforce Administrator Certification required; Advanced Admin, Platform App Builder, or Developer certifications preferred.
• Pardot Specialist or Pardot Consultant Certification strongly preferred.
• 3-5+ years of Salesforce administration experience, including declarative development and automation.
• Demonstrated experience administering multiple sales technologies beyond Salesforce (preferably in a B2B environment).
• Experience with system integrations and APIs.
• Strong analytical and problem-solving skills.
• Excellent communication skills with the ability to partner across Sales, Marketing, and IT.

Responsibilities

• Serve as the primary Salesforce system administrator, managing users, roles, permissions, security, and data access.
• Configure, customize, and enhance Salesforce objects, fields, page layouts, record types, validation rules, and Lightning apps.
• Develop automations using Flows, Process Builder, and Apex where applicable to streamline business processes.
• Build and maintain reports, dashboards, and analytics to support Sales, Marketing, and Customer Success KPIs.
• Perform regular data hygiene, deduplication, and system audits.
• Administer and optimize Pardot (Account Engagement) including automation rules, lead scoring, grading, and nurturing programs.
• Ensure seamless integration between Salesforce and Pardot for campaign tracking, attribution, and data consistency.
• Partner with Marketing to improve lead routing, scoring models, and conversion tracking.
• Own and manage other sales enablement tools (Outreach, Salesloft, Groove) and CPQ/quoting tools.
• Design and implement automation to reduce manual work across systems.
• Collaborate with IT and Data & Analytics to maintain and enhance system integrations.
• Evaluate new technologies, run pilots, and recommend adoption or replacement of sales tools.
• Create and maintain documentation, process maps, and change logs for all sales technologies.
• Deliver training and support to users to drive adoption and best practices.
• Stay current on Salesforce and sales technology releases, applying relevant updates to our environment.

Skills

Analytical thinking

Communication

Problem-solving

Cross-functional collaboration

Education

Bachelor’s degree in business admin or related field

Salesforce Administrator Certification

Pardot Specialist or Pardot Consultant Certification

Tools

Salesforce

Pardot

ZoomInfo

Sales engagement platforms (Outreach, Salesloft, Groove)

CPQ/Quoting tools (Salesforce CPQ, DealHub, Conga)

Data integration/APIs

Job description

Reports To: Director, Sales Operations

Direct Reports: None

FLSA Status: Exempt (Not eligible for OT)

Employment Type: Full time

Position Overview: The Manager, Sales Technology will own the administration, development, automation, and optimization of our entire sales technology stack, including Salesforce.com, Pardot, ZoomInfo, and other related platforms. This role combines deep Salesforce expertise with the ability to integrate, automate, and manage complementary sales technologies - ensuring our Sales, Marketing, and Customer Operation teams operate in a seamless, data-driven environment. The ideal candidate is certified in Salesforce administration, experienced with Pardot, and comfortable managing the full lifecycle of sales technology, from requirements gathering to deployment and user adoption.

Essential Job Functions

Salesforce & Core CRM Administration

• Serve as the primary Salesforce system administrator, managing users, roles, permissions, security, and data access.
• Configure, customize, and enhance Salesforce objects, fields, page layouts, record types, validation rules, and Lightning apps.
• Develop automations using Flows, Process Builder, and Apex where applicable to streamline business processes.
• Build and maintain reports, dashboards, and analytics to support Sales, Marketing, and Customer Success KPIs.
• Perform regular data hygiene, deduplication, and system audits.

Marketing Automation & Lead Management

• Administer and optimize Pardot (Account Engagement) including automation rules, lead scoring, grading, and nurturing programs.
• Ensure seamless integration between Salesforce and Pardot for campaign tracking, attribution, and data consistency.
• Partner with Marketing to improve lead routing, scoring models, and conversion tracking.

Sales Technology Stack Administration (examples)

• Own and manage other sales enablement and productivity tools such as:
• Sales engagement platforms (Outreach, Salesloft, Groove)
• CPQ or quoting tools (Salesforce CPQ, DealHub, Conga)
• Contract lifecycle management tools
• Data enrichment platforms (ZoomInfo, 6Sense, LinkedIn Sales Navigator)
• Conversation intelligence tools (Echo.ai, Gong, Chorus)
• Ensure all tools are integrated with Salesforce and aligned to revenue team workflows.
• Manage vendor relationships, renewals, and license allocations.

Automation, Integration & Optimization

• Design and implement automation to reduce manual work across systems.
• Collaborate with IT and Data & Analytics to maintain and enhance system integrations (via APIs, middleware, or native connectors).
• Evaluate new technologies, run pilots, and recommend adoption or replacement of sales tools.

User Enablement & Governance

• Create and maintain documentation, process maps, and change logs for all sales technologies.
• Deliver training and support to users to drive adoption and best practices.
• Stay current on Salesforce and sales technology releases, applying relevant updates to our environment.

Non-Essential Job Functions

• Other duties as assigned

Training: On the job

Qualifications

• Bachelor's degree in business administration or related field is required.
• Salesforce Administrator Certification required; Advanced Admin, Platform App Builder, or Developer certifications preferred.
• Pardot Specialist or Pardot Consultant Certification strongly preferred.
• 3-5+ years of Salesforce administration experience, including declarative development and automation.
• Demonstrated experience administering multiple sales technologies beyond Salesforce (preferably in a B2B environment).
• Experience with system integrations and APIs.
• Strong analytical and problem-solving skills.
• Excellent communication skills with the ability to partner across Sales, Marketing, and IT.

Physical Requirements: Long periods of sitting or standing at an individual workstation, heavy computer work.

Working Conditions: Daily work in a temperature-controlled office environment, heavy computer work, must be able to stand/sit for duration of workday

EEO Statement: National Safety Apparel provides equal employment opportunities for all persons regardless of race, color, religion, sex, national origin, handicap, disability, ancestry, age, veteran status, marital status, sexual orientation or any other protected group status as defined by law.