Sales Representative - Emergency Apparatus MN

MacQueen Equipment Group; Apple Valley (MN); Hybrid; USD 90,000 - 110,000; Full time

Job summary

MacQueen Equipment Group in Minnesota seeks a Fire Apparatus Sales Representative to own the Minnesota territory, building and maintaining durable customer relationships with fire departments and first responders. You’ll move opportunities from first conversations to delivery, while opening new doors where business exists.

The role requires meeting with customers in the field, presenting and configuring products, and managing a long sales cycle with dedicated follow-through and teamwork.

Qualifications

• 5+ years of sales experience in fire apparatus or related industries.
• Experience with CRM systems and CDK is a plus.
• Associate degree in Business, Sales, or related field preferred.

Responsibilities

• Develop and maintain territory relationships with fire departments.
• Demonstrate apparatus and guide customers through specifications.
• Manage a long-term sales pipeline across Minnesota territory.
• Collaborate with internal teams to ensure delivery commitments.
• Travel within territory to meet customers and close deals.

Skills

Sales experience 5+ years

CRM usage

Mechanical aptitude

Communication skills

Territory management

Education

Associate degree in Business or Sales

Tools

CDK

CRM software

Job description

Job Category: Sales

Requisition Number: UNITS001587

• Posted : September 23, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

MacQueen EM
14607 Felton Ct
#109
Apple Valley, MN 55124, USA

Description

Know how to build relationships that last longer than the sale?

At MacQueen , we don't just sell fire trucks. We partner with the fire departments and first responders who depend on them.

As an authorized dealer for industry-leading manufacturers including Pierce and Skeeter , we help departments across the Midwest find the right apparatus for their people, their communities, and the way they respond.

We're looking for a Fire Apparatus Sales Representative to take ownership of our Minnesota territory.

And this isn't a territory where you're starting from scratch.

You'll step into established customer relationships while also having plenty of opportunity to open doors, build new relationships, and grow MacQueen's presence in areas where there's still business to win.

If you're a relationship-driven salesperson who would rather be out talking with customers than sitting behind a desk—and you like selling a product you can actually get excited about—keep reading.

Here’s Where You Come In

This is a relationship business. You’ll spend your time getting to know the fire departments in your territory—their people, their fleet, what they need now, and what they’ll need down the road.

You’ll be out in the field having conversations, demonstrating apparatus, helping departments work through specifications and configurations, and guiding them through a purchase that can take months (or longer) from the first conversation to delivery.

Some of your customers will already know MacQueen. Others will be yours to go find.

Either way, your job is to become the person they call when it’s time to talk trucks.

You’ll own your territory, keep your pipeline moving, know what the competition is doing, and work closely with the teams back at MacQueen to make sure what we promise our customers is what we deliver.

We’ll give you the tools, products, process, and support. You bring the relationships, follow-through, and drive to grow the territory.

This Isn't a One-and-Done Sale

Fire apparatus sales is different.

The sales cycle can be long. There are committees, specifications, budgets, demonstrations, competitive bids, and a lot of conversations before an apparatus ever makes it into production.

That's why we're looking for someone who knows how to play the long game.

You'll need to stay connected, follow through, know your customers, understand what's happening in your territory, and continue building relationships even when there isn't an immediate sale on the table.

The goal isn't simply to sell someone a truck.

It's to become the person they call when it's time to talk about their next one.

You Might Be Our Person If...

• You have 5+ years of sales experience , ideally within fire apparatus, emergency equipment, heavy equipment, commercial vehicles, municipal sales, capital equipment, or another relationship-driven industry
• You're comfortable developing new business and knocking on doors while also taking care of established accounts
• You're self-motivated and don't need someone telling you where to be every hour of the day
• You know how to ask good questions, listen, and sell based on what the customer actually needs
• You're comfortable presenting and demonstrating products to individuals, committees, and decision-makers
• You're organized enough to manage a large territory and a long sales pipeline without letting opportunities disappear
• You're comfortable using CRM systems and technology to manage customer activity and forecasts
• You have strong mechanical aptitude and enjoy learning the technical side of what you sell
• You communicate well and know how to build credibility with customers
• You're comfortable spending a significant amount of time in the field and traveling throughout your territory
• You live within—or are willing to live within—the assigned Eastern Illinois territory

An Associate degree in Business, Sales, or a related field is preferred.

Experience with CRM systems and CDK is a plus.

Initial Base Salary: $100k annually during the training and ramp-up period (typically 12-18 months)

Commission Transition: After the initial period, you will transition to a 100% commission-based structure, with unlimited earning potential based on your performance

Why This Sales Role Is Different

There are plenty of sales jobs where you're selling something a customer could take or leave.

This isn't one of them.

You're helping fire departments make one of the biggest and most important investments they'll make—equipment their firefighters will depend on when someone's worst day happens.

You’ll have the backing of established manufacturers, an existing MacQueen customer base, a territory with room to grow, and a team behind you throughout the process.

If you're competitive enough to chase the next opportunity but relationship-focused enough to still be there after the sale, we'd like to meet you.

Are you ready to own your territory?

ADA Requirements:

• Stand, walk, bend, squat, twist, reach or otherwise move frequently.
• Occasional repetitive motion and grasping; climbing to reach areas on equipment.
• Lift, move or otherwise transfer up to 50 lbs. occasionally, >20 lbs. frequently.
• Typically sits, grasp items and performs keyboarding for occasional operation of a computer.
• Travel by car frequently, by air frequently

MacQueen is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color or creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, affectional preference, disability, age, marital status, familial status, protected veteran status, status with regard to public assistance, membership or activity in a local commission dealing with discrimination, or any other protected class status. All candidates to whom an offer is made will be required to pass a criminal background check and drug test.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.