Fire Equipment Sales Representative

Siddons--martin-Emergency-Group-; Town of Texas (WI); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Disability Insurance

Accident Insurance

Hospital Indemnity Insurance

Telehealth

Voluntary Life Insurance

Voluntary Critical Illness

401K with Employer Match

Paid Holidays

Paid Time Off

Verizon Discount

Job summary

Siddons--martin-Emergency-Group- is seeking a Fire Equipment Sales Representative to spearhead the sale of fire industry equipment from lead generation to contract closure. You will present products, demonstrate capabilities, and negotiate terms while serving as the primary customer contact to ensure needs are met.

The role requires excellent communication, CRM usage, and a strong drive to hit territory targets.

Qualifications

• Excellent communication skills with customers and internal teams.
• Proficient with Pierce Pulse and MS Office products.
• Ability to work under pressure and meet deadlines while delivering customer service.
• Strategic development, project management, problem solving, and change management skills.
• Ability to work independently and complete tasks within set instructions.
• Creativity and latitude with strong leadership abilities.
• This is a full-time role requiring residency within the assigned territory and a valid driver's license.

Responsibilities

• Maintain and expand key customer accounts, identify opportunities.
• Suggest product opportunities and changes; survey consumer needs and trends.
• Update knowledge through education and professional reading.
• Achieve sales and organizational goals; report results.
• Utilize CRM for daily activities and reporting.
• Attend industry trade shows to identify leads.
• Schedule and perform product demonstrations for prospects.
• Recommend marketing strategies to territory needs.
• Meet unit, revenue and profit goals while complying with policies.

Skills

Verbal and written communication

MS Office proficiency

Problem solving

Leadership skills

Independent work

Education

Bachelor's or Associate degree in business/marketing

High School Diploma or GED

Tools

Pierce Pulse

MS Office

Job description

Posted Wednesday, August 26, 2026 at 6:00 AM

Employee-owned company!

Company Sponsored Benefits:

• Disability, Accident and Hospital Indemnity Insurance, Telehealth, Voluntary Life Insurance, Voluntary Critical Illness
• 401K with Employer Match
• Paid Holidays and Paid Time Off

Company Paid Benefits:

• Basic Life & AD&D, Critical Illness
• Verizon Wireless Company Discount (eligibility requirements)

Summary

The Fire Equipment Sales Representative is responsible for overseeing the sale of Fire Industry Equipment from beginning to end and responsible for generating leads and meeting sales goals. Duties will include sales presentations and product demonstrations, as well as negotiating contracts with potential clients. This individual is the direct point of contact with a customer and in charge of ensuring a customer's needs and expectations are met.

Duties and Responsibilities

• Maintains and expands key customer accounts; building and maintaining rapport with key customers; identifying new customer opportunities.
• Recommends product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
• Accomplishes sales and organization mission by completing related results as needed.
• Utilization of CRM for daily activities and reporting purposes.
• Attend industry trade shows to identify potential sales leads.
• Schedules and perform product demonstrations with potential customers.
• Recommend marketing strategies to target territory needs.
• Accomplishes sales and organization mission by maintaining unit, revenue and profit goals.
• Maintain compliance with all company policies and procedures.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required:

• Excellent verbal and written communication skills, including ability to effectively communicate/negotiate with internal and external customers.
• Excellent computer proficiency (Pierce Pulse, MS Office Products).
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.
• Strategy development, project management, problem solving, and change management skills.
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practices.
• Wide degree of creativity and latitude expected.
• Strong leadership skills.
• This is a full-time position, and residency must be within territory assigned.
• Must have a valid drivers license with clean driving record.

Education and/or Experience

• A bachelor's degree or Associates Degree in business, marketing, or related area preferred, and/or at least 2 years of sales experience in the field.
• High School Diploma or GED required.
• Fire industry background and/or basic understanding of Fire Department Equipment.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee is occasionally required to walk stairs and/or climb ladders. The employee must frequently lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.