Sales Representative - Connecticut

Troegs Brewing Company; Connecticut; On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Paid vacation after 90 days

401k with company match

Job summary

Tröegs Brewing Company in Connecticut is seeking a Sales Representative to grow our brand at the account level across the Connecticut market. The role requires flexible hours, daily travel, and participation in weekend events as part of building distributor and retailer relationships.

As a key link between accounts and our regional team, you will manage wholesaler relationships, drive in-market promotions, and communicate market insights to the Regional Sales Manager and VP of Sales.

Qualifications

• High-energy, detail-oriented candidate with strong communication skills.
• 1–2 years beverage industry sales experience required.
• Candidate would ideally live in the New Haven area with knowledge of the local beer scene.

Responsibilities

• Visit and maintain contact with retailers, restaurants, bars.
• Fulfill distributor needs (POS, tap handles, sell sheets).
• Communicate orders, trends, and seasonal considerations with RSM daily.
• Monitor wholesaler inventory and depletions.
• Build and maintain relationships with distributor sales managers and reps.
• Coordinate beer samplings, promotions, and staff trainings (8+ per month).

Skills

Beverage industry sales

Account management

Communication skills

Sales experience (1-2 yrs)

Distributor relations

Driver's license

VIP software

IRI Data

Microsoft Office

Product knowledge: Tröegs

Tools

VIP software

IRI Data

Microsoft Office

Job description

All Jobs > Sales Representative - Connecticut

Job Classification: Full-Time, Year-Round

Reports to: Regional Sales Manager, Vice President of Sales

Pay Rate: Salary, based on experience

Benefits: Health Insurance, including Medical, Dental, and Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period; Participation in 401k w/ Company Match – Eligible after 1 full year of employment

Tröegs Brewing Company is a family-owned company with a perpetually curiosity for making great beer. We look for co-workers who share our uncompromising vision. We value highly skilled people who can get along with others and maintain a positive working environment.

Job Description:

The Sales Representative is an account-level salesperson focused on growing Tröegs business in the Connecticut market. This position requires flexible hours, daily travel and weekend events.

Job Qualifications:

High-energy, detail-oriented person needed for fast-paced, but rewarding position. Must have pleasant personality, be self-motivated, goal-oriented, and the ability to communicate well with people. Beer industry knowledge and 1-2 years beverage industry sales experience is required. The ideal candidate would live in the New Haven area, and have good, working knowledge of the corresponding beer scene(s).

Daily Duties and Responsibilities:

• Regular wholesaler representative work-withs.
• Visit and maintain contact with retailers, restaurants, bars.
• Fulfill needs of distributors as required (i.e., POS, tap handles, sell sheets, etc.).
• Communicate on daily basis w/ RSM regarding orders, trends, seasonal considerations, and all other sales related issues.
• Monitor wholesaler's inventory and depletions.
• Analyze sales data/performance monthly and report at sales meeting.
• Complete company administration requirements on time and regularly, including expense reports, weekly/month recaps, monthly calendar, budget management, and daily e-mail responses.
• Be thoroughly acquainted with every key decision maker or decision influencer in accounts.
• Identify and secure new draft and package placements while merchandising accounts.
• Visit a minimum of ten accounts a day.
• Coordinate and participate in beer samplings, promotions, staff trainings, beer festivals and all related events, 8+ per month.
• Build & maintain relationships by communicating regularly with our distributor sales managers and distributor sales reps.
• Conduct quarterly sales meetings/ presentations with our distributor's sales staff.
• Must maintain a functioning vehicle and have a driver's license with NO DUI'S.

Requirements

Distributor/ Market Knowledge:

• Knowledge of who key people at distributor(s) such as owner, President/ GM, sales manager, supervisors, all salespeople, merchandising manager, events coordinator, operations manager, draft manager and receptionist.
• Develop understanding for how the following gets done: pos orders, pulling and invoicing of samples, scheduling ride withs, scheduling merchandiser account visits for specialty pos and beer displays, basic policies for handling distributor bill backs, receiving monthly sales reports, scheduling time at monthly/ quarterly sales meetings and how sales reps and supervisors are compensated.
• Knowledge of pricing of all Tröegs products plus general pricing of top 5 craft and import beer competitors in the market.
• Develop market profile and target lists.

Knowledge Needed:

• Strong knowledge of Tröegs Brewing Company, its history, and its products.
• 1-2 years of demonstrated success in beverage related sales.
• Experience working with Vermont Information Processing (VIP) software.
• Experience working with IRI Data collection.
• General knowledge of the brewing process and how all Tröegs beers are produced.
• Communication styles – well developed understanding of the four communication styles, proven ability to consistently recognize and adapt to all four styles, and the ability to master all five components of the selling skills process (opening, proposal, probing, objection handling and closing).
• Basic computer skills, and experience with Microsoft Office Suite.
• Previous beverage industry experience required.