Sales Representative

Virginia Eagle Distributing Co.; Lynchburg (VA); On-site; USD 55,000 - 63,000; Full time

Benefits offered by this job

Commission-based compensation

Company vehicle allowance

Health, dental, and vision insurance

Disability insurance

Life insurance

Safe Harbor 401(k)

Paid time off

Uniforms provided

Job summary

Virginia Eagle Distributing (VED) is seeking a results-driven Sales Representative to manage a defined Lynchburg territory. You’ll sell VED’s full portfolio — beer, RTDs, and non-alcoholic beverages — and cultivate relationships with store managers, buyers, and delivery teams to drive volume and shelf presence.

This is a commission-based role with three compensation components: estimated commission, quota bonuses, and pay-for-performance.

Qualifications

• High school diploma or GED required; college degree preferred.
• Valid Virginia driver's license with a clean driving record.
• Experience in sales/beverage distribution is a plus.
• Strong communication and relationship-building skills.

Responsibilities

• Own a defined territory of on-premise and off-premise accounts on a call schedule.
• Sell VED's full portfolio — beer, RTDs, and non-alcoholic beverages — and hit volume, distribution, and display goals.
• Execute new item sell-in, promotional programs, and pricing as directed; communicate completion and barriers.
• Build and maintain dominant display and shelf presence at every account.
• Coordinate daily with delivery drivers and merchandisers on displays, deliveries, and POS.
• Track and report competitive pricing, promotions, and new placements within your territory.

Skills

Self-starter

Strong communicator

Sales experience

Territory management

Relationship building

Education

High school diploma or GED

College degree preferred

Tools

Microsoft Office

Pivot Tables

Job description

Selling beverages isn't like selling anything else. You're not chasing cold leads or pitching strangers — you're walking the same stores week after week, building the kind of relationships where a store manager calls you before they call anyone else. You see the results of your work immediately: your brands on the shelf, your displays in the best spot, your numbers moving.

At Virginia Eagle Distributing (VED), our Sales Representatives carry some of the most recognized brands in the world into every corner of their territory. VED is one of Virginia's top beverage distributors, and our Lynchburgteam is looking for someone who's competitive, credible, and ready to own a market. You'll manage a defined book of retail accounts, grow volume and distribution, and work hand-in-hand with a delivery and merchandising team that backs you up every single day. The pace is real, the relationships are lasting, and your paycheck reflects exactly how well you execute.

Compensation

This is a fully commission-based role — no base salary or draw. Compensation is made up of three components:

• Estimated Commission Potential (ECP) — tied directly to your territory's sales volume and commission rate
• Quota achievement bonus — $3,600 annually
• Pay for Performance (PFP) — $9,300 annually

Estimated annual total compensation for this location ranges from $55,000-$63,000. Actual earnings vary by territory and individual performance — reps who build strong account relationships and execute consistently earn at the top of the range.

What You'll Do

• Own a defined territory of on-premise and/or off-premise retail accounts on an established call schedule
• Sell VED's full portfolio — beer, RTDs, and non-alcoholic beverages — and hit volume, distribution, and display goals
• Execute new item sell-in, promotional programs, and pricing as directed; communicate completion and any barriers
• Build and maintain dominant display and shelf presence at every account
• Conduct regular account business reviews and keep account records current in VED and supplier platforms
• Coordinate daily with delivery drivers and merchandisers on displays, special deliveries, and POS
• Track and report competitive pricing, promotions, and new placements within your territory

What We're Looking For

• Valid Virginia driver's license with a clean driving record (MVR check required)
• High school diploma or GED required; college degree preferred
• Comfortable with Microsoft Office (Word, Excel, PowerPoint, Outlook); Pivot Tables a plus
• Self-starter who can manage a territory independently and hit deadlines without being chased
• Strong communicator — you build rapport fast with store managers, buyers, and teammates
• Sales, beverage distribution, or account management experience is a plus, not a requirement

What We Offer

• Commission-based compensation
• Company vehicle allowance provided
• Health, dental, and vision insurance
• Company-paid short-term and long-term disability
• Company-paid life insurance
• Safe Harbor 401(k)
• Paid time off (PTO)
• Uniforms provided

Virginia Eagle is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.