Sales Representative

HOLT CAT; Aubrey (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

HOLT CAT is seeking a Sales Representative – General Construction to represent machine sales, maintenance agreements, parts and service in a defined territory. You will target new and existing customers across construction, agricultural, and industrial sectors, working with a sales team to meet territorial and corporate goals.

Role requires extensive travel, on-site customer visits, and delivery of accurate reports.

Qualifications

• High school diploma or equivalent; some college preferred.
• Bachelor’s Degree in Business or related field preferred.

Responsibilities

• Model, promote, and reinforce HOLT’s Values Based Leadership tools to ensure alignment with the company’s Vision, Values, and Mission.
• Identify and initiate contact with potential buyers and influence them to meet territorial and corporate goals.
• Source and develop new sales opportunities and customers.
• Diagnose and respond to customer needs to enhance service quality and satisfaction.
• Promote products and services to existing customers while expanding the customer base.
• Create and submit accurate sales reports and documentation.
• Meet all sales key metrics within each review period.
• Travel to and from customer locations and work extended hours as required.

Skills

Sales techniques

Negotiation

Communication

Time management

Organizational skills

Teamwork

Independent work

Attention to detail

Customer relationship building

Education

High school diploma or equivalent

Bachelor’s Degree in Business or related field

Tools

MS Office

Job description

Role Overview

The Sales Representative – General Construction is responsible for representing machine sales products in a defined geographic territory with the goal of selling prime equipment, preventative maintenance agreements, parts and service. The position targets new and existing customers in agricultural, ranching, and general contractor markets, as well as a wide variety of industrial, commercial, manufacturing, construction, oil & gas, technology, food & beverage, and chemical processing sectors. The representative works collaboratively within a sales team to achieve territorial and corporate business goals.

Location

Little Elm, Texas. 27600 E. University Dr., Aubrey, Texas, 76227. Onsite.

Reporting To

Dustin Norris.

Essential Functions

• Model, promote, and reinforce HOLT’s Values Based Leadership tools to ensure alignment with the company’s Vision, Values, and Mission.
• Identify and initiate contact with potential buyers and influence them in a manner consistent with our mission and core values to meet or exceed territorial and corporate business goals.
• Source and develop new sales opportunities and customers.
• Diagnose and respond to specific customer needs to enhance quality of service and satisfaction.
• Promote products and services to existing customers while expanding the customer base to achieve territorial and organizational goals.
• Create and submit accurate sales reports and documentation.
• Meet all sales key metrics within each review period.
• Contribute to development, monitoring, and control of the sales forecast and expenses within the assigned territory to meet or exceed business goals.
• Complete special projects as requested by the Regional Sales Manager.
• Travel to and from customer locations.
• Work safely at all times and comply with all applicable safety policies, company procedures, and standards.
• Perform other duties as assigned.

Work Hours

50+ hours per week, including late evenings, weekends, and holidays.

Knowledge, Skills, and Abilities

• Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales).
• Excellent selling, negotiating, and closing skills with ability to build long‑term relationships.
• Proficient with MS Office Word, Excel, Outlook.
• Ability to use logic and reasoning to evaluate alternative solutions.
• Exceptional attention to detail and thorough completion of tasks.
• Excellent communication and interpersonal skills.
• Strong organizational, multi‑tasking, and time‑management skills.
• Effective written communication skills.
• Ability to perform mathematical computations quickly and accurately.
• Ability to work independently and within a team in a fast‑paced, high‑volume environment.
• Ability to read, analyze, and interpret professional journals, technical procedures, or regulations.
• Strong listening skills.
• Knowledge of safe work policies, procedures, and practices.
• Knowledge of sales techniques, financial, credit, and accounting principles.
• Ability to work with individuals and groups.

Additional Role Specific Items

General Construction

• Knowledge of CAT products and support services and programs.
• Knowledge of inventory management and processes.

HOLT Industrial Systems

• Knowledge of HOLT Industrial Systems products and support services and programs.

Requirements

Education and Experience:

• High school diploma or equivalent with some college coursework or a comparable combination of education and experience preferred; Bachelor’s Degree in Business or related field preferred.
• Minimum three years of work‑related skill, knowledge, or experience required; six years or more preferred.

Supervisory Responsibilities: None.

Travel:

• Extensive driving required; overnight travel required.
• Valid driver's license.

Physical Requirements:

• Must perform extended periods in stationary position and occasional movement within office.
• Requires good manual dexterity, coordination, and stamina.
• Must communicate effectively and respond to visual and auditory signals.
• Must inspect work visually.

Work Environment:

• Generally performed in a professional office; environmentally controlled conditions; requires operating a computer, manual dexterity, speaking, hearing, and repetitive motion.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not an exhaustive list of all responsibilities, duties, and skills required. Incumbents may be required to perform duties outside their normal responsibilities as needed.