Sales Representative

HOLT CAT; Little Elm (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

HOLT CAT is looking for a Sales Representative – General Construction in Little Elm, Texas. The representative will be responsible for sales and promotion of machine products in an assigned territory, with a focus on agricultural and contractor markets.

Ideally, candidates will have at least three years of experience and demonstrate strong sales techniques, communication skills, and the ability to work independently. Extensive driving and overnight travel are required.

Qualifications

• Minimum of three years of work‑related experience required.
• Ability to perform job duties satisfactorily with reasonable accommodations for disabilities.

Responsibilities

• Represent machine sales products in assigned territory.
• Identify and contact potential buyers.
• Meet sales-related key metrics.
• Travel to customer locations.

Skills

Selling techniques

Negotiating

Communication skills

Organizational skills

MS Office proficiency

Education

High school diploma or equivalent

Bachelor’s Degree in Business or related field

Job description

Sales Representative – General Construction

Responsible for representing machine sales products in a defined geographic territory with the ultimate goal of sale, lease, purchase, or rental. Targets sales prospecting and sales to new customers in the agricultural, ranching, and general contractor market. Works collaboratively with the sales team to support stability and growth through shared commitment to company values.

Job Information

• Department: Machine Division (MAC)
• Employment Type: Full Time
• Location: Little Elm
• Reporting To: Dustin Norris

Essential Functions

• Model, promote, and reinforce HOLT’s Values Based Leadership tools and processes to ensure alignment with the Vision, Values, and Mission.
• Identify and initiate contact with potential buyers to meet or exceed territorial and corporate business goals.
• Source and grow sales through new business opportunities and new customers.
• Diagnose and respond to specific customer needs to enhance service quality and satisfaction.
• Promote products and services to the existing customer base while expanding it.
• Submit accurate and timely sales-related reports and documentation to support business goals.
• Meet all sales-related key metrics within the review period.
• Contribute to the development, monitoring, and control of the sales forecast and expenses within the assigned territory.
• Complete special projects as requested by the Regional Sales Manager.
• Travel between customer locations.
• Work safely at all times and comply with all company policies, procedures, and standards.
• Perform other duties as assigned.

Work Hours

• 50+ hours a week, including late evenings, weekends, and holidays.

Knowledge, Skills, and Abilities

• Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales).
• Excellent selling, negotiating, and closing skills with ability to build long‑term relationships.
• Proficiency with MS Office (Word, Excel, Outlook).
• Logical reasoning to assess strengths and weaknesses of alternative solutions.
• Exceptional attention to detail and thorough completion of work tasks.
• Excellent communication and interpersonal skills.
• Strong organizational, multi‑tasking, and time‑management skills.
• Strong written communication skills.
• Mathematical proficiency (percentages, fractions, addition, subtraction, multiplication, division).
• Ability to work independently and as part of a team in a fast‑paced, high‑volume environment.
• Ability to read, analyze, and interpret technical and regulatory documents.
• Good listening skills.
• Knowledge of safe work policies, procedures, and practices.
• Knowledge of sales techniques, finance, credit, and accounting principles.
• Ability to work with individuals and groups.

Additional Role Specific Items for General Construction

• Knowledge of CAT products and related support services and programs.
• Knowledge of inventory management and processes.

Additional Role Specific Items for HOLT Industrial Systems

• Knowledge of HOLT Industrial Systems products and related support services and programs.

Requirements

• High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred; Bachelor’s Degree in Business or related field preferred.
• Minimum three years of work‑related skill, knowledge, or experience required; six years or more preferred.

Supervisory Responsibilities

• None

Travel

• Extensive driving required; overnight travel required.
• Valid driver’s license required.

Physical Requirements

• Must be able to perform each job duty and responsibility satisfactorily; reasonable accommodations may be made for disabilities.
• Position involves extended periods in a stationary position and occasional movement inside the office.
• Requires good manual dexterity, coordination, and stamina.
• Must communicate effectively and react to visual, auditory, and other signals.

Work Environment

• Generally performed in a professional office in environmentally controlled conditions; involves operating a computer, manual dexterity, talking, listening, and repetitive motion.