Sales Representative - General Construction

HOLT CAT; Dallas (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

HOLT CAT in Irving/North Dallas is seeking a Bilingual Sales Representative for General Construction to promote and sell CAT machines to Spanish-speaking customers in agriculture, ranching, and general contractor markets. This role focuses on prospecting, building relationships, and closing sales in a defined territory.

Responsibilities include identifying buyers, growing new business, and delivering timely sales reports while traveling to customer sites and maintaining safety.

Qualifications

• Experience in selling to Spanish-speaking customers is a plus.
• Strong prospecting, closing, and relationship-building skills.
• KSF: MS Office proficiency and report generation.
• Ability to work independently in a fast-paced, high-volume environment.

Responsibilities

• Sell and promote CAT machines to new and existing customers.
• Identify and contact potential buyers; build territory pipeline.
• Provide timely sales reports, forecasts, and expense control.
• Travel to customer locations; extend hours including evenings and weekends.

Skills

Sales techniques

Negotiation

MS Office

Communication

Time management

CAT product knowledge

Independent work

Inventory awareness

Education

High school diploma or equivalent

Bachelor's degree in Business or related field (preferred)

Job description

Bilingual Sales Representative - General Construction

HOLT CAT is seeking a Bilingual Sales Representative for our Irving/North Dallas area. The Sales Representative-General Construction is responsible for representing machine sales products in a defined geographic territory with the objective of selling, leasing, purchasing, or renting these products. This position focuses on prospecting and selling to Spanish‑speaking customers in the agricultural, ranching, and general contractor markets.

Department: Machine Division (MAC) Employment Type: Full Time Location: North Dallas Address: 10950 Plano Road, Dallas, Texas, 752381322 Workplace type: Onsite

Key Responsibilities

• Model, promote, reinforce, and reward the consistent use of HOLT's Values Based Leadership tools and processes to align with our Vision, Values, and Mission.
• Identify, initiate contact with, and influence potential buyers in a manner that is consistent with our mission statement and core values to meet or exceed territorial and corporate business goals.
• Source and grow sales with new business opportunities and develop new customers.
• Diagnose and respond to specific customer needs to enhance customer service quality and satisfaction, promoting mutually beneficial relationships.
• Promote products and services to existing customers while expanding that base to achieve territorial and organizational business goals.
• Create and submit accurate, timely sales‑related reports and documentation to support business goals.
• Meet all sales related key metrics within the review period.
• Contribute to the development, monitoring, and control of the sales forecast and expenses within the assigned territory to meet or exceed business goals.
• Complete special projects as requested by the Regional Sales Manager.
• Travel to and from customer locations.
• Work safely at all times and adhere to all applicable safety policies; comply with all company policies, procedures, and standards.
• Perform other duties as assigned.

Work Hours: 50+ hours a week, including late evenings, weekends, and holidays.

Skills, Knowledge and Expertise

• Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales).
• Excellent selling, negotiating, and closing skills with the ability to build long‑term business relationships.
• Proficiency with MS Office Word, Excel, Outlook, etc.
• Understanding of the implications of new information for current and future problem solving and decision making.
• Use of logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Exceptional attention to detail and thorough completion of work tasks.
• Excellent communication and interpersonal skills to establish relationships with multiple departments and various organizational levels.
• First‑class organizational, multitasking, and time‑management skills; deadline oriented.
• Proficiency in reading, analyzing, and interpreting professional journals, technical procedures, or governmental regulations.
• Strong ability to listen, understand, and communicate information and ideas presented orally and in writing.
• Knowledge of safe work policies, procedures, and practices.
• Knowledge of sales techniques, financial, credit, and accounting principles.
• Ability to work independently and as part of a team in a fast‑paced, high‑volume environment with emphasis on accuracy and timeliness.
• Additional Role Specific Items for General Construction:
• Knowledge of CAT products and product support services and programs.
• Knowledge of inventory management and processes.

Education and Experience

• High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred; Bachelor’s degree in Business or related field preferred.
• Minimum three years of work‑related skill, knowledge, or experience required; six years or more preferred.

Supervisory Responsibilities

• None.

Travel

• Extensive driving required; overnight travel required.
• Valid driver’s license required.

Physical Requirements

• Perform job duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.
• Extended periods in a stationary position; occasional movement inside the office to access office machinery and files.
• Good manual dexterity, coordination, and stamina required.
• Frequent communication with others; must exchange accurate information.
• React routinely to visual, auditory, and other signals, including alarms and instructions, and must visually inspect work.

Work Environment

• Generally performed in a professional office in environmentally controlled conditions while operating a computer; requires manual dexterity, speaking, hearing, and repetitive motion.

Disclaimer

Please note that the above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not exhaustive and may be supplemented by duties outside of the normal responsibilities as needed.

About HOLT CAT

HOLT Group is a renowned, family‑owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values‑Based Leadership approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top‑of‑the‑line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. We empower construction and development with advanced technology, bringing technical skills and Values‑Based Leadership to individuals and companies seeking sustainable growth. If you are seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values‑driven team.

Apply Now

To apply, please visit our career portal or contact the HOLT CAT hiring team directly.