Sales Representative - General Construction

HOLT CAT; Waco (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

HOLT CAT in Waco, Texas seeks a Sales Representative for General Construction to represent machine sales products and grow new business within a defined territory. The role targets agricultural, ranching, and contractor markets with a goal of sale, lease purchase, or rental, while aligning with the company’s mission and values.

The position requires 50+ hours per week, extensive travel to customer locations, and teamwork within the sales group to achieve territorial and corporate goals.

Qualifications

• High school diploma with some college; business degree preferred.
• Minimum three years of related sales experience; six years preferred.
• Knowledge of CAT products and inventory management is a plus.

Responsibilities

• Identify and initiate contact with potential buyers to meet territorial goals.
• Source and grow sales with new business opportunities and develop new customers.
• Obtain, diagnose, and respond to customer needs to enhance service and relationships.
• Promote products to existing customers while expanding the base to hit goals.
• Create and submit timely sales reports to support business goals.

Skills

Sales techniques

Negotiation

Closing skills

MS Office

Communication skills

Team collaboration

Education

High school diploma or equivalent

Bachelor's Degree in Business or related field preferred

Tools

MS Word

Excel

Outlook

Job description

Sales Representative - General Construction

The Sales Representative - General Construction is responsible for representing machine sales products in a defined geographic territory with the ultimate goal of sale, lease purchase, or rental of these products. It is important for this individual to live within 30 miles of the assigned territory.

This position will target sales prospecting and sales to new customers in the agricultural, ranching, and general contractor market. As part of a sales team, the Representative shares the responsibility with the sales team to act in a manner that ensures the continued stability and growth of all members of the team through a spirit of collaboration as well as a commitment to the same set of business values and a commonly shared mission.

The incumbent is expected to model the following practices on a daily basis: demonstrate alignment with the company's mission and core business values; collaborate with key internal/external resources; participate in ongoing self‑development.

Department: Machine Division (MAC)
Employment Type: Full Time
Location: Waco
Address: 1700 W. Loop 340, Waco, Texas, 76712
Workplace type: Onsite

Key Responsibilities

• Model, promote, reinforce, and reward the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with the Vision, Values, and Mission.
• Identify and initiate contact with and influence potential buyers in a manner consistent with our mission statement and core values to meet or exceed territorial and corporate business goals.
• Source and grow sales with new business opportunities and develop new customers.
• Obtain, diagnose, and respond to specific customer needs to enhance the quality of customer service and satisfaction and promote a mutually beneficial relationship.
• Promote products and services to the existing customer base while expanding that base to obtain territorial as well as organizational business goals.
• Create and submit accurate and timely sales‑related reports and documentation to support business goals.
• Meet all sales‑related key metrics within the review period.
• Contribute to the development, monitoring, and control of the sales forecast and expenses within the assigned territory to meet or exceed the business goals.
• Complete special projects as requested by the Regional Sales Manager to meet the changing needs of the company.
• Travel to and from customer locations.
• Work safely at all times and adhere to all applicable safety policies; comply with all company policies, procedures, and standards.
• Perform other duties as assigned.

Work Hours

• 50+ hours a week, to include late evenings, weekends, and holidays.

Knowledge, Skills, and Abilities

• Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales).
• Excellent selling, negotiating, and closing skills with the ability to build long‑term business relationships.
• Proficient with MS Office Word, Excel, Outlook, etc.
• Understands the implications of new information for both current and future problem‑solving and decision‑making.
• Uses logic and reasoning to identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Exceptional attention to detail and thorough completion of work tasks.
• Excellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organization.
• First‑class organizational, multi‑tasking, and time‑management skills, deadline oriented.
• Understands written sentences and paragraphs in work‑related documents and communicates effectively in writing as appropriate for the audience.
• Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately.
• Ability to work independently and within a team in a fast‑paced, high‑volume environment with emphasis on accuracy and timeliness.
• Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations.
• The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Knowledge of safe work policies, procedures, and practices.
• Knowledge of sales techniques, financial, credit, and accounting principles.
• Ability to work with individuals and groups.

Additional Role Specific Items for General Construction

• Knowledge of CAT products and product support services and programs.
• Knowledge of inventory management and process.

Additional Role Specific Items for HOLT Industrial Systems

• Knowledge of Holt Industrial Systems products and product support services and programs.

Education and Experience

• High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred; Bachelor’s Degree in Business or related field preferred.
• Minimum three years of work‑related skill, knowledge, or experience is required. Six years or more preferred.

Supervisory Responsibilities

• None.

Travel

• Extensive driving required; overnight travel required.
• Valid driver's license.

Physical Requirements

• To perform this job successfully, an individual must be able to perform each job duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities.
• This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
• Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina.
• This role frequently communicates with others, must be able to exchange accurate information in these situations.
• Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work.

Work Environment

• This job is generally performed in a professional office; in environmentally controlled conditions, operating computer, manual dexterity, talking, hearing, and repetitive motion.

Disclaimer

Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.