Sales Planner

WebMD; Newark (NJ); On-site; USD 60,000 - 66,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with employer

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

WebMD, via Medscape, seeks a media planning professional to partner with Sales, understand client objectives, and manage campaigns from planning to optimization. The role focuses on reserving media, obtaining tags, and delivering contracted goals, while supporting RFPs with client-facing decks.

The ideal candidate brings a mix of agency/publisher experience, Excel proficiency, and knowledge of digital advertising trends for effective revenue growth.

Qualifications

• Bachelor's degree or 7 years' experience
• Ability to multi-task and function well under pressure with tight delivery timeframes
• Understanding of third-party advertising tags and reporting
• Proactive, results-oriented with strong customer service skills
• 1-3 years' experience in agency or publisher environment with media planning responsibilities
• Proficiency in Microsoft Excel
• Knowledgeable of the latest digital advertising trends and online media
• Salesforce, DART, Sizmek, Prisma experience a plus

Responsibilities

• Work in partnership with the Sales team to understand client objectives and needs
• Develop strong understanding of WebMD media products
• Assist Sales team with RFPs and client facing decks
• Plan and reserve media
• Obtain creative/3rd party tags
• Develop internal relationships and effectively communicate program details to internal operation teams
• Provide ongoing campaign management to ensure revenue is maximized
• Analysis & perform optimizations
• Proper delivery of contracted goals/ program pacing and reporting

Skills

Multi-tasking

Customer service

Digital ad trends

Media planning

Excel

Advertising tags understanding

Education

Bachelor's degree or 7 years' experience

Tools

Salesforce

DART

Sizmek

Prisma

Job description

Description

Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:

• Work in partnership with the Sales team to understand client objectives and needs
• Develop strong understanding of WebMD media products
• Assist Sales team with RFPs and client facing decks
• Plan and reserve media
• Obtain creative/3rd party tags
• Develop internal relationships and effectively communicate program details to internal operation teams
• Provide ongoing campaign management to ensure revenue is maximized
• Analysis & perform optimizations
• Proper delivery of contracted goals/ program pacing and reporting

Qualifications:

• Bachelor's degree or 7 years' experience
• Ability to multi-task and function well under pressure and tight delivery timeframes
• Understanding of third-party advertising tags and reporting
• Proactive, results-oriented with strong customer service skills
• 1-3 years' experience in agency or publisher environment with media planning responsibilities
• Proficiency in Microsoft excel
• Knowledgeable of the latest digital advertising trends and online media
• Salesforce, DART, Sizmek, Prisma experience a plus

Salary range: $60,000 - $66,000

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.