Sales Operations Manager - Contract to Hire

STN Digital; United States; On-site; USD 80,000 - 100,000; Full time

Job summary

A digital agency in the United States is seeking a Sales Operations Manager to oversee the CRM structure and optimize sales processes. You'll ensure data integrity, support forecasting accuracy, and improve operational efficiency. This role requires a strategic partner with analytical skills, able to provide insights and collaborate closely with sales, marketing, and client services to drive predictable revenue growth. Join this innovative team focused on building effective sales operations.

Qualifications

• Experience in CRM architecture and management.
• Strong analytical and organizational skills.
• Ability to translate data into actionable insights.

Responsibilities

• Maintain and evolve CRM structure for seamless operations.
• Deliver insightful reporting and forecasting to leadership.
• Collaborate closely with sales and marketing on revenue operations.

Skills

CRM optimization

Analytical skills

Organizational skills

Cross-functional collaboration

Reporting and forecasting

Job description

Sales Operations Manager - Contract to Hire

Join to apply for the Sales Operations Manager - Contract to Hire role at STN Digital

At STN Digital, we help the biggest brands in sports and entertainment win on social media. Our work powers global tentpole events, builds fanbases, launches shows, sells products and shapes culture for partners like Netflix, NFL, Hulu, Nike, NBA teams and more.

We’ve spent over a decade becoming the most trusted social-first agency in the industry. Now we’re building the next chapter: a company that scales with intention, precision and elite performance.

The Sales Operations Manager role is the operational engine behind our sales organization. You’ll oversee CRM structure, lead management, reporting, forecasting support, workflow optimization and the cross-functional alignment that drives predictable revenue growth. You’re analytical, organized, confident in owning systems and skilled at partnering across teams to improve how the business runs.

This is not a quota‑carrying sales role but you will be a strategic partner to Sales, Marketing and Client Success, enabling the organization to move faster and smarter.

The Role

The Sales Operations Manager owns the effectiveness and integrity of STN’s sales systems, ensuring every lead, workflow and pipeline stage is accurate, organized and strategically utilized.

You will optimize the CRM, lead key reports, support forecasting accuracy and collaborate cross‑functionally to improve how the business tracks, manages, and grows revenue opportunities.

What You’ll Do

• Own CRM Structure, Hygiene & Optimization
  • Maintain and evolve CRM architecture, workflows, automation and data rules
  • Ensure accurate, clean, real‑time data across contacts, deals, activity logs and lead status
  • Conduct regular audits and implement meaningful system improvements
  • Drive CRM adoption, compliance and best practices across the sales organization
• Build and maintain dashboards for pipeline health, lead performance and sales pacing
• Deliver weekly performance summaries and monthly leadership reporting
• Identify trends, gaps, and opportunities to improve conversion and efficiency
• Translate data into clear, actionable insights for non‑technical stakeholders
• Contribute to Forecasting Accuracy & Leadership Visibility
  • Support forecasting efforts by ensuring pipeline accuracy and reliable data inputs
  • Help leadership interpret pacing, trends and risk areas
  • Recommend process updates that improve predictability and reduce variance
  • Create quarterly sales lookback and look forward reports for the CEO, COO and SVP, highlighting performance drivers, opportunities and recommendations
• Partner with sales leads to keep deals moving by coordinating next steps, scheduling meetings and maintaining accurate notes and qualification details
• Submit and track pricing or scoping requests once a deal is qualified, ensuring alignment with internal standards and operational requirements
• Review and QA RFPs, inbound opportunities, and deal materials to confirm fit, readiness and strategic alignment with STN’s capabilities
• Partner with Sales, Marketing, and Client Services to maintain consistent deal progression expectations and smooth cross‑functional collaboration
• Partner Closely with Marketing on Revenue‑Generating Operations
  • Collaborate on email workflows, nurture sequences and demand‑gen alignment
  • Maintain segmented lists, marketing‑to‑sales handoff rules and attribution tracking
  • Ensure all systems across Marketing and Sales are tightly integrated and efficient
• Strengthen Sales Enablement & Internal Infrastructure
  • Own the upkeep of internal tools, templates, playbooks and documentation in partnership with SVP of Client Partnerships
  • Create operational clarity through well‑defined processes and standardization
  • Evaluate new tools, automations or improvements that increase speed and accuracy in partnership with Operations team

Most Critical Outcome (MCO)

Maintain an accurate sales pipeline and deliver monthly insights that improve forecasting clarity and system efficiency

What Success Looks Like

• Maintain CRM and pipeline accuracy to support reliable forecasting and revenue visibility
• Deliver weekly and monthly reporting on time with insights that highlight pacing, risks and conversion opportunities
• Improve forecasting predictability quarter over quarter by reducing variance and strengthening data inputsEnsure smooth cross‑functional deal progression, with clear next steps, accurate qualification details, and timely pricing/scoping submissions
• Keep sales systems and documentation organized and up to date, enabling the sales team to move faster with less operational friction

Seniority level

• Mid‑Senior level

Employment type

• Contract

Industry

• Advertising Services