Sales Operations Manager

Bespoken Spirits Inc.; Lexington (KY); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a groundbreaking spirits company as a Sales Operations Manager, playing a pivotal role in managing distributor networks and driving business development initiatives. This dynamic position requires a detail-oriented and data-savvy leader to ensure seamless execution of strategies and support new growth opportunities. Collaborate with cross-functional teams to enhance operational excellence and contribute to a fast-paced, innovative environment. If you're passionate about making a significant impact in the beverage industry, this role offers a unique opportunity to thrive.

Benefits

Equity

Comprehensive Benefits Package

Fast-Paced Work Environment

Qualifications

• 5+ years in sales operations or distributor management, ideally in beverage alcohol.
• Strong analytical skills and proficiency in Excel and sales reporting tools.

Responsibilities

• Liaise with distributor partners and monitor sales performance metrics.
• Support onboarding of new accounts and manage CRM leads.

Skills

Sales Operations

Distributor Management

Analytical Skills

Project Management

Communication Skills

Organizational Skills

Tools

Excel

Sales Reporting Tools (Nielsen, VIP)

Job description

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The Sales Operations Manager will play a critical role in managing our national distributor network and supporting business development initiatives across the U.S. This role ensures seamless execution of business development strategies, coordination with our distributor partners, and consistent support of new growth opportunities. This is a high-impact role for a detail-oriented, data-savvy, and relationship-driven leader.This is a fulltime position working onsite at our headquarters in Lexington, KY.

About Us:

Bespoken Spirits, headquartered in Lexington, KY, is a groundbreaking spirits company, revolutionizing the industry through its finishing process, using all-natural elements of wood, toast and char. From there, its experts introduce meticulously crafted, proprietary micro-staves into the spirit and employ a process capable of producing a myriad of precisely calibrated natural aroma and flavor profiles. To date, Bespoken has created over 5,000 unique whiskey trials, all using less wood, water and energy. The best of these whiskies have earned over 215 awards, including ASCOT, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits and many others.

Responsibilities:

• Serve as the primary liaison between Bespoken Spirits and our network of distributor partners across the U.S.
• Monitor depletion data, order flow, inventory, and sell-through trends to identify opportunities and gaps.
• Coordinate pricing, program execution, incentives, and promotional planning across markets.
• Develop and maintain internal dashboards, sales reports, and KPIs to track performance by distributor, territory, and brand.
• Partner with finance and logistics/production to manage inventory allocations and forecasting.
• Ensure compliance with all regulatory and market-specific sales requirements.

New Business Development:

• Support the business development team in onboarding new accounts, managing leads in CRM, and executing white space expansion initiatives.
• Assist with the preparation of pitch decks, distributor launch plans, and go-to-market strategies.
• Collaborate with marketing on tools and collateral for new customer acquisition and account retention.

Cross-functional Collaboration:

• Act as the connective tissue between sales, marketing, operations, and finance teams to ensure executional excellence.
• Provide field sales support for key meetings, trade shows, and distributor reviews.

Qualifications & Skills

• 5+ years of experience in sales operations, distributor management, or commercial support, ideally within the beverage alcohol industry
• Strong analytical and organizational skills; ability to manage multiple priorities
• Proficiency in Excel and sales reporting tools (Nielsen, VIP, or similar)
• Excellent communication and project management skills
• Self-starter with a collaborative mindset and entrepreneurial energy

Why Join Us?

• Work in a fast-paced, innovative environment where your impact is significant.
• Be part of a company that values efficiency, quality, and strategic growth.
• Competitive salary that includes equity and comprehensive benefits package

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services

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