Sales Operations Lead: CRM Automation & Analytics

Cadence Design Systems, Inc.; Burlington (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cadence Design Systems, Inc. in Burlington, MA, seeks a Staff Sales Operations Analyst to build dashboard reports in Salesforce and HubSpot and optimize CRM automation. You will manage LeanData and other sales automation workflows, ensuring data integrity and segmentation align with business needs.

You will define triggers, support lead lifecycle initiatives, and track pipeline metrics while collaborating with sales teams to drive ROI and program success.

Qualifications

• Undergraduate degree in business or related field.
• 5+ years in sales analytics or sales operations in a global B2B tech company.
• Proven experience with CRM tools and sales automation strategies.
• Experience in data management, segmentation, and ROI tracking.

Responsibilities

• Build reports and dashboards in Salesforce and HubSpot.
• Manage the lead routing and CRM automation tool, LeanData.
• Manage additional Sales automation efforts and processes using CRM sequences and workflows.
• Implement automated processes and templates to support pipeline generation programs and business initiatives.
• Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs.
• Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment.
• Support initiatives in Salesforce, such as lead lifecycle, lead status, lead nurturing, segmentation, and data cleansing.
• Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders.

Skills

Sales analytics

CRM automation

Data segmentation

Pipeline metrics

Cross-functional collaboration

Education

Undergraduate degree in Business

Tools

Salesforce

HubSpot

Microsoft Dynamics

LeanData

Job description

Cadence Design Systems, Inc. in Burlington, MA, seeks a Staff Sales Operations Analyst to build dashboard reports in Salesforce and HubSpot and optimize CRM automation. You will manage LeanData and other sales automation workflows, ensuring data integrity and segmentation align with business needs.

You will define triggers, support lead lifecycle initiatives, and track pipeline metrics while collaborating with sales teams to drive ROI and program success.