Staff Sales Operations Analyst

Cadence; Burlington (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Cadence is seeking a results-oriented Sales Operations Analyst to drive lead-to-cash processes and pipeline generation for direct and indirect sales channels. You will design standardized CRM flows and analytics, manage global lead routing, and train sales teams across regions.

The role requires expert-level Salesforce knowledge and familiarity with LeanData, plus experience optimizing CRM automation and reporting. Collaboration across cross-functional teams is essential to success.

Qualifications

• Undergraduate degree in business or related field.
• 5+ years of sales analyst and sales operations experience in a global B2B tech company.
• Strong knowledge of the sales tech landscape and CRM tools.

Responsibilities

• Build reports and dashboards in Salesforce and HubSpot.
• Manage the lead routing and LeanData automation.
• Oversee CRM sequences and workflows for sales automation.
• Implement automated processes to support pipeline generation programs.
• Ensure data structure and segmentation align with reporting needs.
• Define triggers, rules, and segmentation for campaigns.
• Support lead lifecycle, status, nurturing, and data cleansing in Salesforce.
• Monitor pipeline metrics and share results with stakeholders.

Skills

Sales automation

CRM tools

Sales data management

ROI tracking

Audience segmentation

Education

Bachelor's degree in business

Tools

Salesforce

HubSpot

LeanData

Microsoft Dynamics

Job description

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

We seek a results-oriented Sales Operations Analyst with proven expertise in building, executing, measuring, testing and reporting on lead-to-cash processes, leveraging automation tools, and CRM technology. Reporting to the Sales Operations team, this role will be responsible for developing, implementing, and evolving Cadence’s pipeline generation efforts for the direct and indirect sales channels.

In addition, we need someone who can conceptualize and work with co-functional teams to develop and create standardized CRM flows, along with reporting and analytics for buyers' journeys. This person will help manage the global lead routing and automated distribution for the Sales and Marketing teams. As well as training direct and indirect sales for sales processes.

The candidate must be an expert in Salesforce and familiar with lead routing and automation tools, specifically LeanData. A full understanding of how a lead-to-quote process works to support Direct Sales and a Global Network of Channel Partners using automation tools is required.

Responsibilities

• Build reports and dashboards in Salesforce and HubSpot
• Manage the lead routing and CRM automation tool, LeanData
• Manage additional Sales automation efforts and processes using CRM sequences and workflows
• Implement automated processes and templates to support pipeline generation programs and business initiatives
• Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs
• Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment
• Support important initiatives in Salesforce, such as assisting with the lead lifecycle, lead status, lead nurturing, segmentation, and data cleansing
• Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders

Minimum Qualifications

• An undergraduate degree in business, or a related field
• Minimum of 5 years of sales analyst and sales operations experience in a global, B2B technology company
• Strong knowledge of the sales technology landscape and solutions
• Excellent understanding of sales automation strategy and CRM tools experience (e.g., Salesforce, HubSpot, Microsoft Dynamics, LeanData) and proven ability to leverage these technologies to fuel pipeline generation
• Experience managing customer data, audience segmentation, and targeting
• Understanding of the entire funnel performance and growth levers for each funnel stage
• Experience working with sales teams to understand needs and integrate them into their processes
• Experience in tracking ROI, analyzing trends, and providing metrics
• Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint

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