Leasing Manager

Estates & Companies; Columbia (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

Estates & Companies is hiring a Leasing & Marketing Manager in Columbia, SC, responsible for driving occupancy, revenue, and resident engagement. This role includes overseeing leasing operations, marketing initiatives, and maintaining exceptional resident experiences.

The ideal candidate has 2+ years in multifamily leasing or customer service, strong sales skills, and is adept in social media marketing. Join us to help promote our luxury community while ensuring compliance with Fair Housing guidelines.

Qualifications

• 2+ years of multifamily leasing, sales, hospitality, or customer service experience.
• Proven track record of achieving leasing and occupancy goals.
• Knowledge of Fair Housing regulations.

Responsibilities

• Conduct community tours and leasing presentations to convert prospects to residents.
• Manage the community's social media presence and engagement.
• Deliver a luxury customer experience throughout the prospect-to-resident lifecycle.

Skills

Sales and closing skills

Customer relationship management

Social media marketing

Digital lead generation

Tools

CRM software

Property management software

Job description

The Leasing & Marketing Manager is responsible for driving occupancy, rental revenue, resident retention, & brand awareness for an Estates apartment community. This role leads all leasing, marketing, social media, outreach, and resident engagement efforts while delivering an exceptional prospect and resident experience.

The Leasing & Marketing Manager is expected to actively secure leases, generate qualified traffic, maximize lease conversions, support revenue management strategies, and promote the community through digital marketing, social media, outreach, and resident retention initiatives.

Key Responsibilities

Leasing & Revenue Generation

• Personally conduct community tours, virtual tours, and leasing presentations designed to convert prospects into residents.
• Actively secure leases and contribute directly to achieving monthly occupancy, leasing, renewal, and rental income goals.
• Maintain consistent follow-up with all prospects through phone, email, text, CRM, and appointment-setting activities.
• Monitor traffic, conversion ratios, lead sources, and leasing performance metrics.
• Process applications, lease agreements, renewals, transfers, and move-in documentation accurately and timely.
• Assist with revenue management initiatives including pricing recommendations, market surveys, and competitive analysis.

Marketing, Branding & Social Media

• Manage the community's social media presence across all approved platforms.
• Create engaging content that highlights community amenities, resident lifestyle, events, neighborhood attractions, and available apartment homes.
• Coordinate photography, video content, resident testimonials, and promotional campaigns.
• Monitor and respond to online reviews and reputation management platforms.
• Track digital marketing performance, lead generation sources, and advertising effectiveness.
• Execute outreach marketing initiatives, local partnerships, networking events, and community engagement activities.
• Ensure all marketing materials comply with Fair Housing guidelines and company branding standards.

Resident Experience & Retention

• Deliver a luxury customer experience throughout the prospect-to-resident lifecycle.
• Coordinate resident events and community engagement programs.
• Support lease renewal efforts and resident retention initiatives.
• Address resident concerns promptly and professionally.
• Promote a positive community culture that enhances resident satisfaction and retention.

Administrative & Compliance

• Maintain accurate prospect, leasing, and resident records within the property management system.
• Ensure compliance with Fair Housing, company policies, and applicable regulations.
• Complete required reports, audits, and leasing documentation accurately and on schedule.
• Maintain model and "show" apartments, amenity spaces, and leasing office presentation standards.

Qualifications

• 2+ years of multifamily leasing, sales, hospitality, or customer service experience.
• Proven track record of achieving leasing and occupancy goals.
• Strong sales, closing, and customer relationship skills.
• Experience with social media marketing and digital lead generation.
• Knowledge of Fair Housing regulations.
• Proficiency with CRM and property management software platforms.

Performance Metrics

• Occupancy Achievement
• Lease Conversion Ratio
• Rental Revenue Growth
• Lease Renewal Percentage
• Prospect Response Time
• Social Media Engagement
• Lead Generation Results
• Marketing ROI

The Leasing & Marketing Manager serves as the primary ambassador for the community and plays a direct role in driving leasing performance, enhancing the resident experience, and protecting the property's luxury brand.