Sales & Marketing Manager

Presbyterian Villages of Michigan; New Baltimore (MI); On-site; USD 66,960 - 81,841; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Generous paid time off

403b retirement savings plan

Job summary

Presbyterian Villages of Michigan is seeking a Sales & Marketing Manager for The Village of Westland, where you will be responsible for developing and implementing marketing strategies to enhance lead generation and community outreach.

This role includes managing marketing staff and closely working with the Vice President of Sales and Marketing to articulate the Village's story. A Bachelor's degree in Marketing and five years of relevant experience are required.

Great benefits include medical, dental, vision, and generous paid time off.

Qualifications

• Five years of related experience required; experience in senior housing or related field preferred.
• Knowledge of medical terminology preferred.
• Must have a valid driver's license.

Responsibilities

• Develop the marketing plan for the Village.
• Oversee implementation of lead generation and retention activities.
• Manage and develop marketing staff.

Skills

Sales forecasting

Networking

Public relations

Marketing strategy

CRM management

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office Suite

Sales tracking systems

Job description

Presbyterian Villages of Michigan, a premier senior living services non‑profit organization, has a great opportunity to join our team at The Village of Westland as the Sales & Marketing Manager. We invite you to help us create new possibilities in quality living for the seniors we serve.

The Sales & Marketing Manager will develop the marketing plan for the Village and oversee implementation of lead generation, retention activities and other sales efforts as defined in the plan. They will plan and implement networking, community outreach and public relation activities. They are responsible for the management and development of marketing staff. They will work closely with the Vice President of Sales and Marketing on articulating the “story” of The Village and other various projects.

Why work for us? Our staff tell us they often leave work feeling good about the work they did and that they feel they personally make a difference here.

Great benefits available including medical, dental, vision, generous paid time off, 403b retirement savings plan. Employees have early access to earned wages through PayActiv.

Valid driver’s license required.

Starting range between $74,401 based on experience. Monthly & quarterly bonus opportunity.

Essential Duties

• Conduct supervisory activities such as hiring and firing staff, providing employee orientation and training, creating work schedules, coaching or disciplinary action, and approving employee time sheets for the department.
• Coordinate and communicate with The Village internal marketing staff weekly, or as circumstances dictate, on sales activities and outreach.
• Identify, develop, or evaluate quarterly and annual marketing plan, strategy, and sales goals to promote products and apply CCRC/IND/AL/SNF best sales practices and previous knowledge regarding most successful local marketplace approaches.
• Use sales forecasting or strategic planning to ensure the sale and profitability of product lines and services, analyzing business developments and monitoring market trends.
• Coordinate all lead generation and retention activities in accordance with the sales goals and marketing plan.
• Coordinate or participate in community outreach and public relations.
• Provide leadership in meeting and exceeding census.
• Provide sales effort analysis and develop improvement plan when needed to sustain census goals.
• Formulate, direct and coordinate marketing activities and policies to promote.
• Develop and maintain networking and target market CRM database of key decision influencers, target groups, events, media, and advertising costs per run, follow-up actions, and history with target markets.
• Coordinate and arrange photographic opportunities and media relation activities.
• Identify cross‑marketing opportunities and areas of networking interfaces.
• Develop and distribute press releases with the Director of Sales & Marketing on newsworthy subjects of interest to the general public.
• Analyze responses to referral programs, special events, open houses, direct mailings, and other advertising campaigns.
• Identify collateral material for The Village and provide input on.
• Present formal presentations on topics of interest to key targets.
• Conduct competitive analysis via pricing, promotion, product, and packaging of competition for the Village.
• Collaborate with the Director of Sales & Marketing for effective coordination of public relations, marketing material, and presentation of all publications.
• Coach sales team on best practices to ensure desired sales.
• Direct marketing and sales activities through active leadership in community tours, key decision‑influencers’ interviews, and addressing any concerns during the referral decision and closing events.
• Develop and monitor budget.
• Attend and participate in all appropriate meetings and training opportunities to keep informed on current information and skill development.
• Follow established policies and procedures including but not limited to:
  • Presbyterian Villages policies.
  • Safety policies.
  • Federal, state, and local policies.
• All other duties as assigned.

Bachelor’s degree in Marketing or related field. Five years related experience required; experience in senior housing or related field preferred.

Computer skills: must be computer literate, able to use Microsoft Office Suite and sales tracking systems.

Valid Driver’s License.

Knowledge of medical terminology preferred.

Must have ability to work long hours including evening and weekends on occasion.