Sales & Marketing Director

Greencroft Communities; South Bend (IN); On-site; USD 61,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Voluntary Life Insurance

403(b) Retirement Plan with Employer

Paid Time Off (PTO)

Job summary

Southfield Village, part of Greencroft Communities, is seeking a Sales & Marketing Director to lead the sales and marketing efforts, drive occupancy goals, and highlight the senior living community to prospective residents and families. A bachelor’s degree is preferred and 3–5 years of related experience are expected.

The role collaborates with the Greencroft marketing team, emphasizes relationship-building, supports a mission-driven organization, and offers a path to professional growth within

Qualifications

• 3–5 years of experience in sales, marketing, or admissions, preferably in senior living, healthcare, or related field.
• Strong relationship builder with excellent communication, presentation, and organizational skills.
• Experience developing marketing strategies, generating leads, and achieving sales goals.
• Comfort using CRM systems and Microsoft Office; experience with Aline is a plus.

Responsibilities

• Lead the sales process from initial inquiry through move-in, providing a welcoming and personalized experience for prospective residents and their families.
• Develop and implement sales and marketing strategies that support community growth and occupancy goals.
• Build strong relationships with healthcare providers, referral partners, local organizations, and the broader community.
• Plan engaging events, community tours, and outreach activities that showcase life at Southfield Village.
• Collaborate with campus leadership and the Greencroft Communities marketing team to strengthen community visibility and engagement.
• Lead, coach, and support team members while monitoring sales performance and marketing results.

Skills

Relationship building

Communication

Presentation skills

Organizational skills

Education

Bachelor’s degree

Tools

CRM systems

Microsoft Office

Aline experience

Job description

Career Opportunities with Greencroft Communities

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Southfield Village | Greencroft Communities

Pay Range: $61,381–$75,317 annually

Are you passionate about building relationships, creating meaningful connections, and helping people find the right place to call home? Southfield Village is seeking a dynamic, relationship-driven Sales & Marketing Director to lead our sales and marketing efforts, grow community awareness, and guide prospective residents and their families through the journey of choosing senior living.

Southfield Village is part of Greencroft Communities, a nonprofit organization committed to serving others and enhancing the lives of residents and team members.

What You’ll Do

• Lead the sales process from initial inquiry through move-in, providing a welcoming and personalized experience for prospective residents and their families.
• Develop and implement sales and marketing strategies that support community growth and occupancy goals.
• Build strong relationships with healthcare providers, referral partners, local organizations, and the broader community.
• Plan engaging events, community tours, and outreach activities that showcase life at Southfield Village.
• Collaborate with campus leadership and the Greencroft Communities marketing team to strengthen community visibility and engagement.
• Lead, coach, and support team members while monitoring sales performance and marketing results.

What We’re Looking For

• 3–5 years of experience in sales, marketing, or admissions, preferably in senior living, healthcare, or a related field.
• A strong relationship builder with excellent communication, presentation, and organizational skills.
• Experience developing marketing strategies, generating leads, and achieving sales goals.
• Comfort using CRM systems and Microsoft Office; experience with Aline is a plus.
• A commitment to compassionate service and the mission and values of Greencroft Communities.

A bachelor’s degree in marketing, communications, business, or a related field is preferred, or equivalent experience.

We value the people who make our community special. Our benefits include:

• Medical, Dental, and Vision Insurance
• Voluntary Life Insurance
• 403(b) Retirement Plan with Employer Match
• Paid Time Off (PTO)

Make a meaningful impact. Join Southfield Village and help individuals and families discover a welcoming community where they can thrive.