Sales & Marketing Manager

careers-pvm; Chesterfield Shores (MI); On-site; USD 67,000 - 82,000; Full time

Benefits offered by this job

Medical, Dental, Vision

403b retirement savings plan

Paid time off

PayActiv early wage access

Job summary

Presbyterian Villages of Michigan is seeking a Sales & Marketing Manager for The Village of Westland to lead the marketing plan, oversee lead generation and retention activities, and coordinate community outreach. You will work closely with the Vice President of Sales and Marketing to articulate the village story and drive census growth.

Strong leadership, marketing acumen, and CRM experience are essential.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Five years related experience; experience in senior housing or related field preferred.
• Must be computer literate; proficient in Microsoft Office Suite and sales tracking systems.
• Valid Driver's License.
• Knowledge of medical terminology preferred.

Responsibilities

• Supervise staff: hire/fire, orient, train, schedule, coach or take disciplinary action, and approve time sheets for the department.
• Coordinate with internal marketing staff on sales activities and outreach.
• Develop and evaluate quarterly/annual marketing plan and sales goals; apply best practices to local market.
• Use sales forecasting and strategic planning to ensure profitability of product lines and services; monitor market trends.
• Coordinate lead generation and retention activities aligned with sales goals and marketing plan.
• Engage in community outreach and public relations activities.
• Provide leadership to meet and exceed census goals; analyze and improve performance.
• Develop networking strategy and maintain CRM database of key influencers and events.
• Coordinate media opportunities; craft press releases with the Director of Sales & Marketing.
• Present topics of interest to target audiences; conduct competitive analysis of pricing, promotion, packaging.

Skills

Leadership

Marketing strategy

Sales forecasting

Public relations

CRM management

Presentation skills

Budget management

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Sales tracking systems

CRM

Job description

Overview

Presbyterian Villages of Michigan, a premier senior living services non-profit organization, has a great opportunity to join our team at The Village of Westland as the Sales & Marketing Manager. We invite you to help us create new possibilities in quality living for the seniors we serve.

The Sales & Marketing Manager will develop the marketing plan for the Village and oversee implementation of lead generation, retention activities and other sales efforts as defined in the plan. Will plan and implement networking, community outreach and public relation activities. Is responsible for the management and development of marketing staff. Work closely with the Vice President of Sales and Marketing on articulating the "story" of The Village and other various projects.

Why work for us? Our staff tell us they often leave work feeling good about the work they did and that they feel they personally make a difference here.

Great benefits available including medical, dental, vision, generous paid time off, 403b retirement savings plan. Employees have early access to earned wages through PayActiv.

Valid driivers license required.

Starting range between $74,401 based on experience.

Monthly & quarterly bonus opportunity.

Responsibilities

ESSENTIAL DUTIES

• Conduct supervisory activities such as hiring and firing staff, providing employee orientation and training, creating work schedules, coaching or disciplinary action, and approving employee time sheets for department.
• Coordinate and communicate with The Village internal marketing staff weekly, or as circumstances dictate, on sales activities and outreach.
• Identify, develop, or evaluate quarterly and annual marketing plan, strategy, and sales goals to promote products and Apply CCRC/IND/AL/SNF best sales practices and previous knowledge regarding most successful local marketplace approaches.
• Use sales forecasting or strategic planning to ensure the sale and profitability product lines and services, analyzing business developments and monitoring market trends.
• Coordinates all lead generation and retention activities in accordance to the sales goals and marketing plan.
• Coordinate or participate in community outreach and public relations
• Provide leadership in meeting and exceeding census
• Provide sales effort analysis and develop improvement plan when needed to sustain census goals.
• Formulate, direct and coordinate marketing activities and policies to promote
• Develop and maintain networking and target market CRM database of key decision influencers, target groups, events, media, and advertising costs per run, follow up actions, and history with target markets.
• Coordinate and arrange photographic opportunities and media relation activities
• Identify cross marketing opportunities and areas of networking interfaces
• Develop and distribute press releases with Director of Sales & Marketing on newsworthy subjects of interest to general public.
• Analyze responses to referral programs, special events, open houses, direct mailings, and other advertising campaigns.
• Identify collateral material for The Village and provide input on
• Present formal presentations on topics of interest to key target
• Conduct competitive analysis via pricing, promotion, product, and packaging of competition for the Village.
• Collaborate with Director of Sales & Marketing for effective coordination of public relations,marketing material, and presentation of all publications and
• Coach sales team on best practices to ensure desired sales
• Direct marketing and sales activities through active leadership in community tours, key decision influencers' interviews, and addressing any concerns during the referral decision and closing events.
• Develop and monitor budget for
• Attend and participate in all appropriate meetings and training opportunities in order to keep informed on current information and skill development.
• Follow established policies and procedures including but not limited to:
  • Presbyterian Villages policies and
  • Safety policies and
  • Federal, state and local
• All other duties as assigned

Qualifications

Bachelor’s degree in Marketing or related field. Five years related experience required experience in senior housing or related field preferred.

Computer Skills: Must be computer literate, able to use Microsoft Office Suite and sales tracking systems.

Valid Driver's License

Knowledge of medical terminology preferred.

Must have ability to work long hours including evening and weekends on occasion.