Sales & Marketing Manager

IGY Marinas; Charlotte Amalie (United States Virgin Islands); On-site; USD 65,000 - 95,000; Full time

Job summary

IGY Marinas in Charlotte Amalie on St. Thomas seeks a Sales & Marketing Manager to drive revenue through yacht club memberships, Harbor 360 events, and on-property programs.

This role focuses on proactive sales, brand visibility, social media engagement, and on-site advertising opportunities to optimize exposure and profitability. The ideal candidate will lead marketing campaigns, coordinate with operations and partners, and leverage relationships with local businesses to grow memberships and

Qualifications

• Proven experience in sales, marketing, or event management.
• Strong sales and negotiation skills with a results-driven mindset.
• Experience managing social media platforms and marketing campaigns.
• Excellent communication and relationship-building skills.
• Highly organized with ability to manage multiple projects.

Responsibilities

• Develop and execute sales strategies to increase club membership.
• Actively sell and manage private and corporate events at Harbor 360 and on property.
• Promote and secure events across the property, including in-kind, paid, community, and crew events.
• Build relationships with local businesses, vendors, yacht owners, and community partners to drive bookings and memberships.
• Track leads, follow up consistently, and close sales to meet or exceed revenue targets.
• Plan and execute social media marketing across platforms to promote events and memberships.
• Create and manage marketing campaigns for Harbor 360 and on-property events.
• Coordinate digital and print advertising, including signage and on-property placements.
• Ensure brand consistency across all marketing channels and guest-facing materials.
• Collaborate with operations, vendors, and clients to ensure successful event execution.
• Assist with event promotion, ticket sales, and post-event follow-up.
• Monitor event performance and identify opportunities to improve attendance and revenue.
• Manage advertising opportunities on property and identify new revenue opportunities through partnerships.

Skills

Sales

Marketing

Event management

Negotiation

Communication

Organizational skills

CRM experience

Social media management

Tools

CRM systems

Canva

Microsoft Office

Advertising platforms

Job description

Position Summary

IGY’s worldwide network of marina destinations sets industry-leading standards for service and quality in nautical tourism. IGY is the only global portfolio of premium yachting destinations, serving over 10,000 annual customers at 24 destinations across 14 countries.

IGY’s unprecedented collection of marinas spans the Americas, Europe, and Middle East, serves a variety of vessel types, and is the favored port for many of the world’s largest yachts. IGY’s Trident Club further elevates superyacht services as a groundbreaking invitation-only membership club for yachts with valuable benefits such as guaranteed dockage.As a proud subsidiary of MarineMax, a publicly listed company on the New York Stock Exchange (NYSE: HZO), IGY Marinas benefits from its affiliation with the world’s largest recreational boat retailer and other MarineMax companies including Fraser Yachts (www.fraseryachts.com) and Northrop & Johnson (www.northropandjohnson.com). MarineMax not only holds a dominant position in boat sales but also excels in yacht brokerage, charter services, and overall maritime support. Discover IGY Marinas’ networkat www.igymarinas.com and IGY Trident Club at www.igytrident.com.

Situated in St. Thomas’ scenic Charlotte Amalie Harbor, Yacht Haven Grande plays to an impressive array of the world’s finest megayachts as well as sailing, sport fishing, and pleasure crafts.The marina is complimented by numerous dining, service and entertainment options including the iconic event space Harbor360 and the upcoming Pool & Racquet Club.

The Sales & Marketing Manager is responsible for driving revenue growth through YH club membership, event sales at Harbor 360, on-property events, and strategic marketing initiatives. This role focuses on proactive sales efforts, brand visibility, social media engagement, and on-site advertising opportunities to maximize exposure and profitability.

Key Responsibilities

• Develop and execute sales strategies to increase club membership.
• Actively sell and manage private and corporate events at Harbor 360, YHG Club and on property
• Promote and secure events across the property, including seasonal, special, and recurring events – (In-kind, paid, community, crew events))
• Build relationships with local businesses, vendors, yacht owners, and community partners to drive bookings and memberships.
• Track leads, follow up consistently, and close sales to meet or exceed revenue targets.

Marketing & Brand Development

• Plan and execute social media marketing across platforms to promote events, memberships, and property offerings.
• Create and manage marketing campaigns for Harbor 360 and on-property events.
• Coordinate digital and print advertising, including signage and on-property advertising placements.
• Ensure brand consistency across all marketing channels and guest-facing materials.

Event Planning & Coordination

• Collaborate with operations, vendors, and clients to ensure successful event execution.
• Assist with event promotion, ticket sales, and post-event follow-up.
• Monitor event performance and identify opportunities to improve attendance and revenue.

Advertising & On-Property Promotion

• Manage advertising opportunities on property, including signage, sponsorships, and promotional placements.
• Identify new revenue opportunities through partnerships and advertising programs.
• Work with vendors and partners to maximize exposure and return on investment.

Reporting & Administration

• Track and report on sales performance, membership growth, event revenue, and marketing engagement.
• Maintain organized records of contracts, memberships, and marketing campaigns.
• Provide regular updates and recommendations to management.

Qualifications

• Proven experience in sales, marketing, or event management, preferably in hospitality, marina, or lifestyle venues.
• Strong sales and negotiation skills with a results-driven mindset.
• Experience managing social media platforms and marketing campaigns.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and able to manage multiple projects.
• Proficient in Microsoft Office and basic marketing tools (Canva, social platforms, CRM systems a plus).

Preferred Skills

• Membership-based sales experience
• Familiarity with local market and community partnerships
• Creative marketing and promotional skills

Compensation

• Competitive salary with commission and/or performance-based incentives