Sales & Marketing Director

Greencroft Communities; Goshen (IN); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

403(b) retirement plan

Paid time off

Tuition reimbursement

Employee Assistance Program

Job summary

Greencroft Goshen in Indiana is seeking an experienced sales leader to grow occupancy across independent and assisted living programs. You’ll lead a team, develop relationships with prospective residents and families, and ensure service, trust, and results.

This role requires coaching a sales team, managing inquiries, tours, follow-up, and collaboration with campus teams to coordinate move-ins and resident transitions.

Qualifications

• Sales/admissions experience in senior living or healthcare.
• Strong sales, communication, and relationship-building skills.
• Supervisory skills with coaching a team.
• Understanding of older adults’ needs and adaptability as needs change.
• Strong organizational, data entry, and reporting skills.
• Bachelor’s degree preferred.

Responsibilities

• Lead, coach, and develop the sales team, overseeing daily operations and performance goals.
• Connect with prospective residents and families through inquiries, tours, and consistent follow-up.
• Secure housing commitments and coordinate healthcare inquiries.
• Manage waitlists, monitor sales and move-in activity, and use occupancy trends to guide marketing strategies.
• Partner with campus teams to coordinate smooth move-ins and resident transitions.
• Collaborate with leadership to improve processes and build a cohesive, service-focused team.

Skills

Sales experience

Relationship-building

Team leadership

Supervisory skills

Data entry

Reporting skills

Bachelor’s degree preferred

Education

Bachelor’s degree

Job description

Lead a team. Build relationships. Help people find their next home.

Choosing a senior living community is a meaningful decision. At Greencroft Goshen, you’ll help prospective residents and families navigate that process while leading a sales team focused on service, trust, and results.

We’re seeking an experienced sales professional who can develop a strong team, build lasting relationships, and support occupancy across our independent and assisted living programs.

What You’ll Do

• Lead, coach, and develop the sales team, overseeing daily operations and performance goals.
• Connect with prospective residents and families through inquiries, tours, and consistent follow-up.
• Secure housing commitments and coordinate healthcare inquiries.
• Manage waitlists, monitor sales and move-in activity, and use occupancy trends to guide marketing strategies.
• Partner with campus teams to coordinate smooth move-ins and resident transitions.
• Collaborate with leadership to improve processes and build a cohesive, service-focused team.

What You’ll Bring

• Sales and admissions experience in senior living or healthcare, particularly within a continuum of care setting.
• Strong sales, communication, and relationship-building skills.
• Supervisory skills and the ability to coach a team and manage department priorities.
• An understanding of older adults’ needs and adaptability as those needs change.
• Strong organizational, data entry, and reporting skills.
• Bachelor’s degree in a related field preferred.

Benefits That Support You

• Medical, dental, and vision insurance
• 403(b) retirement plan with employer match
• Paid time off and tuition reimbursement
• Employee Assistance Program (EAP)

This leadership role requires work beyond 40 hours per week, typically no more than 50.