Sales and Marketing Director - Senior Living

Work with Willow; Harmonville (PA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

No-cost telemedicine

Flexible Spending Account

Life insurance

Long-term disability

Short-term disability

Supplemental coverage

Pet insurance

401(k)

Tuition reimbursement

Employee Assistance Program

Employee referral bonuses

Employee discounts

Job summary

Work with Willow in Plymouth Meeting, PA seeks a Sales & Marketing Director for a senior living community. You will lead daily sales and marketing initiatives, build relationships with residents, families, and referral partners, and drive occupancy growth with a compassionate, results-driven approach.

You will collaborate with the Executive Director and staff to develop outreach strategies, respond to inquiries, conduct tours, and ensure an excellent resident experience while maintaining

Qualifications

• Bachelor's degree in Business, Communications, Marketing, or related field preferred.
• 2+ years experience in senior living, assisted living, or related healthcare environment.
• Previous inside/outside sales experience preferred.

Responsibilities

• Lead daily sales and marketing efforts to support occupancy and census goals.
• Build relationships with prospective residents, families, referral partners, and community organizations.
• Respond to inquiries, conduct tours, and guide prospects through the decision process.

Skills

Customer service

Communication

Organization

Interpersonal abilities

Problem-solving

Independent work

Team collaboration

Education

Bachelor's degree in Business, Communications, Marketing, or related field

Tools

Computers

Sales data analysis

Job description

Sales and Marketing Director - Senior Living

Location: Plymouth Meeting, PA
Job Type: Full-Time
Salary: $80,000–$90,000 per year

About the Opportunity

We are seeking a friendly, motivated, and results-driven Sales & Marketing Director to join a senior living community in Plymouth Meeting. This is an excellent opportunity for someone who enjoys building relationships, connecting families with the right resources, and helping seniors find a place where they can truly feel at home.

In this role, you will partner closely with the Executive Director and community team to develop and execute effective sales and marketing strategies, strengthen referral relationships, and support overall community occupancy and growth.

The ideal candidate is both people-oriented and goal-focused, with strong communication skills, a passion for serving older adults, and a proven background in sales, marketing, or senior living.

What You'll Do

• Lead daily sales and marketing efforts to support community occupancy and census goals
• Build strong relationships with prospective residents, families, referral partners, and community organizations
• Respond to inquiries, conduct tours, and guide prospective residents and families through the decision-making process
• Develop outreach strategies and maintain a strong presence within the local community
• Track sales activity, follow up with leads, and use data to identify opportunities for growth
• Work collaboratively with community leadership and staff to provide an excellent experience for prospective and current residents
• Represent the community with professionalism, warmth, and enthusiasm

What We're Looking For

• Bachelor's degree in Business, Communications, Marketing, or a related field preferred
• At least 2 years of experience in senior living, assisted living, skilled nursing, retirement communities, or a related healthcare environment
• Previous inside and/or outside sales experience strongly preferred
• Genuine interest in working with and supporting older adults
• Strong customer service skills and a history of achieving measurable results
• Excellent communication, organization, problem-solving, and interpersonal abilities
• Comfortable using computers and working with sales and occupancy data
• Self-directed, dependable, motivated, and comfortable working independently
• High level of professionalism, integrity, discretion, and respect for resident privacy
• Ability to meet required health standards and successfully complete background screening

Benefits

The benefits package includes:

• Medical, dental, and vision insurance
• No-cost telemedicine for employees and eligible family members
• Flexible Spending Account
• Company-paid life insurance and long-term disability
• Optional short-term disability, accident, critical illness, and other supplemental coverage
• Pet insurance
• 401(k)
• Tuition reimbursement
• Employee Assistance Program
• Employee referral bonuses
• Employee discounts with participating retailers and service providers