Sales & Marketing Cloud Admin — Hybrid, Relocation Ready

Lakefield Veterinary Group

Kent (WA)

Hybrid

USD 90,000 - 100,000

Full time

32 hours ago

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Benefits offered by this job

401(k) matching

Health insurance

Dental insurance

Vision insurance

FSA/HSA

Life insurance

Paid time off

EAP

Vet care discount

Hybrid work schedule

Professional development

Retirement plan

Dog at work

Pet care benefits

Lunch & events

Job summary

Lakefield Veterinary Group seeks an experienced Salesforce Marketing & Sales Cloud Administrator to own the Salesforce ecosystem across Sales Cloud and Marketing Cloud, supporting Marketing, M&A, and Recruiting teams.

You will manage user onboarding, security, data hygiene, and integrations while leading campaign development, journey automation, and analytics to drive lead generation, retention, and customer experience. This is a hybrid role based in Kent, WA with relocation required.

Qualifications

Bachelor’s degree in Marketing, Business, Information Systems, or related field (or equivalent experience).
3+ years of hands-on experience administering Salesforce Sales Cloud and/or Marketing Cloud.
Proven experience building and deploying email campaigns and automated journeys.
Strong experience with Journey Builder, Email Studio, and Automation Studio (or comparable tools).
Experience with audience segmentation, personalization, and lifecycle marketing.
Strong understanding of CRM data structures, lead management, and marketing automation.
Experience supporting cross-functional stakeholders.

Responsibilities

Serve as the primary administrator for Sales Cloud and Marketing Cloud.
Configure and maintain system settings, permissions, user roles, and security controls.
Manage user onboarding, training, and ongoing support.
Ensure system performance, stability, and scalability.
Support system implementation plus ongoing system enhancements and post-implementation optimization.
Own end-to-end development and deployment of marketing campaigns within Marketing Cloud.
Assist with building, QA, and launch email marketing campaigns including segmentation, dynamic content, and personalization.
Train and support Digital Marketing Team and Field Marketers with email marketing campaigns.
Design, build, and optimize automated customer journeys in Journey Builder, including trigger-based and behavioral journeys, lifecycle marketing, lead nurture.
Implement audience segmentation and targeting using data extensions and CRM data.
Optimize campaigns through A/B testing, performance analysis, and continuous iteration.
Ensure campaigns are delivered accurately, on time, and aligned with business objectives.
Maintain data quality, structure, and hygiene across platforms.
Manage data imports, synchronization, deduplication, and segmentation.
Ensure accurate data mapping between Sales Cloud, Marketing Cloud, and integrated systems.
Manage integrations with third-party tools and internal platforms.
Establish and maintain data governance standards and documentation.
Build and maintain dashboards and reports to track campaign performance, lead flow, and conversions.
Translate data into insights for marketing and leadership teams.
Identify opportunities to improve effectiveness and automation.
Ensure compliance with CAN-SPAM and GDPR where applicable.
Manage consent, preference centers, suppression lists, and unsubscribe processes.
Monitor email deliverability and sender reputation.
Stay current on Salesforce releases and marketing automation best practices.
Act as a liaison between Marketing, Sales, Operations, IT, and external vendors.
Troubleshoot system issues and perform root cause analysis.
Document processes, workflows, and system configurations.