Sales Manager, Mid-Market - Base44

Wix.com, Inc.; San Diego (CA); Remote; USD 125,000 - 155,000; Full time

Job summary

Wix.com, Inc. is building the go-to-market team for Base44, an AI-powered software platform. This remote US-based Sales Manager, Mid-Market, will lead a growing AE team, shape the sales motion, and drive pipeline while coaching reps from outbound to close.

The role emphasizes coaching, data-driven decision making, and collaboration with product, marketing, and leadership to scale the segment and incorporate AI insights across the org.

Qualifications

• 8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs.
• Strong track record of exceeding quota and closing complex deals.
• A proven coach who can give direct feedback and improve rep performance.

Responsibilities

• Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps.
• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs.
• Coach reps on owning the full sales cycle, from outbound prospecting to closing new business.
• Help reps translate Base44’s product vision into real-world conversations with technical and business stakeholders.
• Stay close to the most important deals and jump in as a player-coach where it moves the outcome.
• Shape the Bas44 Mid-Market motion including messaging, outreach strategies, and customer segmentation.
• Coach reps on building relationships with decision-makers (VPs, CTOs, heads of product).
• Accurately forecast deals, manage pipeline coverage, and enforce CRM best practices.
• Read pipeline and performance data to spot patterns and decide what to change.
• Bring AI into how your team works, from prep and outreach to call review and coaching.
• Collaborate with product, marketing, and leadership to align go-to-market efforts.
• Act as a feedback loop between market and product to influence roadmap and positioning.

Skills

B2B sales

Quota attainment

Coaching

AI in sales

Team leadership

Forecasting

Pipeline management

Tools

CRM (e.g., Salesforce)

Job description

• Compensation: USD 125,000 - USD 155,000 - yearly

Job Description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.

As a Sales Manager, Mid-Market, you will:

Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps

Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

Coach reps on owning the full sales cycle, from outbound prospecting to closing new business

Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

Stay close to the most important deals and jump in as a player-coach where it moves the outcome

Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product

Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices

Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

Collaborate closely with product, marketing, and leadership to align go-to-market efforts

Act as a feedback loop between the market and the product team to influence roadmap and positioning

***

We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Qualifications

8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

Strong personal track record of exceeding quota and closing complex deals

A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

Experience with AI, ML, data platforms, or product-led SaaS companies

Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization

Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

Located in or near the Salt Lake City, Utah, or San Diego, California area

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.** Compensation: The approximate base compensation is $125,000 - 155,000/yr. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package. Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.

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