Sales Manager - RideNow Harley Davidson-Rattlesnake

RideNow Powersports; Kennewick (WA); On-site; USD 75,000 - 120,000; Full time

Job summary

RideNow Powersports in Kennewick, WA seeks a Sales Manager to lead daily showroom operations, mentor the sales team, and drive exceptional customer experiences. You will manage inventory presentation, coordinate test rides, and ensure smooth F&I processes to maximize profitability.

The role emphasizes leadership, high standards of customer service, and safety across dealership premises. A results-driven mindset and Powersports sales experience are highly valued.

Qualifications

• Leadership experience in a retail sales environment.
• Ability to mentor and train sales staff.
• Experience in powersports or automotive sales is a plus.

Responsibilities

• Lead showroom sales operations and motivate the sales team to hit revenue and profitability goals.
• Oversee inventory presentation, vehicle staging, and lot management.
• Deliver high-touch customer service, structure finance deals, and conduct demos and test rides.
• Oversee finance & insurance (F&I) processes, financing options, warranties, and lender relations.
• Coach and develop sales representatives on product knowledge and processes.
• Maintain safety standards across dealership premises and showroom traffic.

Job description

Sales Manager—Harley-Davidson Job Opportunity — Live the Legend. Lead the Ride.

Location: Kennewick, WA | Department: Sales | Employment Type: Full-Time

About Harley-Davidson At RideNow Powersports

Few brands in the world evoke the passion, freedom, and raw power of Harley-Davidson. As part of RideNow Powersports—the nation’s premier powersports network with over 50 locations nationwide—our Harley-Davidson dealerships aren't just retail stores; they are the heart of the riding community. From the unmistakable rumble of V-Twin engines to iconic apparel, custom gear, and top-tier service, we live and breathe the Harley-Davidson lifestyle every single day.

The Opportunity

Are you ready to turn your leadership talent into a high-octane career? We are seeking an ambitious, results-driven Sales Manager to lead our sales floor, empower our team, and drive exceptional customer experiences. In this role, you will lead daily showroom sales operations, manage inventory presentation, mentor sales professionals, and conduct customer test rides to deliver the ultimate purchasing journey.

What You’ll Own & Achieve

• Drive Sales Performance: Lead and motivate the sales team to meet and exceed monthly revenue, unit volume, and profitability goals.
• Showroom & Inventory Management: Oversee vehicle staging, lot management, and the safe movement and operation of powersports inventory across the showroom and dealership grounds.
• Deliver Customer Excellence: Partner directly with customers to provide high-touch service, structure finance deals, and conduct dynamic vehicle demonstrations and test rides.
• Manage Finance & Insurance (F&I) Operations: Present financing options, extended service contracts, credit insurance, and protection products to customers; oversee loan processing, titling, and lender relationships to maximize F&I profitability and ensure regulatory compliance.
• Coach & Develop Talent: Recruit, train, and mentor high-performing sales representatives on unit product knowledge, sales processes, and customer follow-up strategies.
• Maintain Operational Safety: Enforce strict situational awareness and vehicle handling safety standards across active dealership premises, vehicle lots, and showroom traffic.