Sales Manager, Mid-Market - Base44

Wix; Salt Lake City (UT); Remote; USD 140,000 - 200,000; Full time

Job summary

Base44, an AI-powered software development platform acquired by Wix, is building the Mid-Market sales organization. This role leads the Mid-Market team, shapes the sales motion, and drives pipeline for strategic deals from the ground up.

The position is remote within the United States, with preference for candidates near Salt Lake City or San Diego. You will coach and grow a team of Account Executives, drive forecasting accuracy, and collaborate with product, marketing, and leadership to align

Qualifications

• 8+ years of B2B sales experience in technology.
• 3+ years directly managing quota-carrying AEs.
• Proven track record of exceeding quota and closing complex deals.
• Hands-on use of AI with your team; real examples of AI-enhanced selling.
• Strong emotional intelligence and change leadership.
• Experience with bottom-up sales motions.
• Located in or near Salt Lake City, UT or San Diego, CA.

Responsibilities

• Lead, coach, and grow a team of Mid-Market Account Executives.
• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs.
• Coach reps on owning the full sales cycle, from outbound prospecting to closing new business.
• Translate Base44’s product vision into real-world conversations with technical and business stakeholders.
• Accurately forecast deals, manage pipeline coverage, and enforce CRM discipline.
• Collaborate with product, marketing, and leadership to align go-to-market efforts.
• Act as a feedback loop between the market and the product team to influence roadmap and positioning.

Skills

Coaching

Forecasting

Pipeline management

Data-driven

AI-enabled selling

Leadership

Communication

Job description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.

As a Sales Manager, Mid-Market, you will:

Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps

Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

Coach reps on owning the full sales cycle, from outbound prospecting to closing new business

Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

Stay close to the most important deals and jump in as a player-coach where it moves the outcome

Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product

Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices

Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

Collaborate closely with product, marketing, and leadership to align go-to-market efforts

Act as a feedback loop between the market and the product team to influence roadmap and positioning

We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Qualifications

8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

Strong personal track record of exceeding quota and closing complex deals

A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

Experience with AI, ML, data platforms, or product-led SaaS companies

Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization

Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

Located in or near the Salt Lake City, Utah, or San Diego, California area

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.