Sales Manager, Mid-Market

Base44; Salt Lake City (UT); Remote; USD 120,000 - 180,000; Full time

Job summary

Base44 Inc. is building the go-to-market team for an AI-powered software platform recently acquired by Wix, and we’re hiring a Sales Manager, Mid-Market. This role leads a growing team, shapes the sales motion, and drives pipeline from the ground up.

Remote position based in the United States. You will coach and scale the Mid-Market team, own the end-to-end sales cycle, and help translate Base44’s product vision into compelling conversations with executives and technical leaders.

Qualifications

• 8+ years of B2B sales experience in a technology company.
• 3+ years directly managing quota-carrying AEs with a track record of attainment.
• Strong coaching and feedback skills to improve rep performance.
• Experience using AI to enhance sales processes and outcomes.
• Ability to forecast deals, manage pipeline coverage, and CRM discipline.
• Located in or near Salt Lake City, UT or San Diego, CA area.

Responsibilities

• Lead, coach, and grow a Mid-Market AE team including hiring and onboarding.
• Establish a coaching cadence with weekly 1:1s, call coaching, and deal reviews.
• Guide reps from outbound prospecting to closing new business.
• Translate product vision into conversations for technical and business stakeholders.
• Shape the Mid-Market motions, messaging, and segmentation for scale.
• Build relationships with decision-makers and forecast deals accurately.
• Collaborate with product, marketing, and leadership to align GTM efforts.
• Be a feedback loop between market and product to influence roadmap.

Skills

B2B sales

Quota management

Coaching

Forecasting

AI in sales

CRM usage

Tools

Salesforce

HubSpot

Job description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.

As a Sales Manager, Mid-Market, you will:

Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps

Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

Coach reps on owning the full sales cycle, from outbound prospecting to closing new business

Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

Stay close to the most important deals and jump in as a player-coach where it moves the outcome

Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product

Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices

Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

Collaborate closely with product, marketing, and leadership to align go-to-market efforts

Act as a feedback loop between the market and the product team to influence roadmap and positioning

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We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Requirements

8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

Strong personal track record of exceeding quota and closing complex deals

A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

Experience with AI, ML, data platforms, or product-led SaaS companies

Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization

Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

Located in or near the Salt Lake City, Utah, or San Diego, California area

About the team

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.

About Base44

We’re building something game-changing, and we’re just getting started. This is a unique opportunity to define the positioning of a product that’s changing how people build software. If you’re comfortable owning a project from start to finish, crafting clear and compelling storytelling, and thrive working at the intersection of marketing and emerging technology - you’ll fit right in.