Sales Manager, Mid-Market

Wix; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Base44, an AI-powered software development platform now part of Wix, is seeking a Sales Manager for Mid-Market. This role leads the Mid-Market sales team responsible for pipeline generation, deal coaching, and strategy, with a focus on scaling the motion for future growth.

The position is remote within the United States. You will coach account executives, drive the full sales cycle from outbound to close, and collaborate closely with product, marketing, and leadership to shape messaging and

Qualifications

• 8+ years of B2B tech sales experience
• 3+ years directly managing quota-carrying AEs
• Proven coaching ability with rep performance improvement
• Experience with AI, ML, data platforms, or product-led SaaS

Responsibilities

• Lead and grow Mid-Market sales team.
• Coach on full sales cycle from outbound to close.
• Forecast deals and manage pipeline with CRM discipline.
• Align go-to-market with product, marketing, and leadership.
• Incorporate AI into team workflows and processes.

Skills

Sales leadership

Coaching

Forecasting & pipeline

AI in sales

Cross-functional collaboration

Remote team management

Job description

Sales Manager, Mid-Market - Base44

Location: Salt Lake City, UT, us, Remote

Job Description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.

As a Sales Manager, Mid-Market, you will:

• Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps

• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

• Coach reps on owning the full sales cycle, from outbound prospecting to closing new business

• Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

• Stay close to the most important deals and jump in as a player-coach where it moves the outcome

• Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

• Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product

• Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices

• Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

• Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

• Collaborate closely with product, marketing, and leadership to align go-to-market efforts

• Act as a feedback loop between the market and the product team to influence roadmap and positioning

***

We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Qualifications

• 8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

• Strong personal track record of exceeding quota and closing complex deals

• A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

• A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

• Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

• High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

• Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

• Experience with AI, ML, data platforms, or product-led SaaS companies

• Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization

• Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

• Located in or near the Salt Lake City, Utah, or San Diego, California area

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.