Sales Manager, Digital and Marketplace

Darn Tough Vermont®; Waterbury (VT); On-site; USD 95,000 - 120,000; Full time

Job summary

Cabot Hosiery Mills seeks a Sales Manager, Digital & Marketplace to drive our Pure Play Digital and Marketplace sales across Amazon and other digital partners. You will oversee account management, develop strategic growth initiatives, and protect brand integrity in a multi-channel environment.

The role reports to the Director of Digital Commerce and requires expertise in e-commerce ecosystems, with travel as needed to support key partners and markets.

Qualifications

• BA or MBA required.
• 7–10 years of sales leadership experience.
• Proficient with MS Office, especially Excel.
• Strong communication, sales and customer service skills.

Responsibilities

• Develop and execute the Digital & Marketplace sales strategy.
• Manage Pure Play Digital accounts and Marketplace partners.
• Lead Amazon Marketplace and FBA relationship management.
• Create recommendations for 3-year Digital Commerce growth.
• Analyze digital sales, traffic, conversion, and profitability.
• Collaborate with Marketing and E‑Commerce for consistent online branding.

Skills

Communication

Sales management

Problem solving

Multitasking

Organizational skills

Education

BA or MBA

7–10 years sales leadership experience

Tools

Excel

CRM systems

Job description

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary

As we continue to accelerate our digital commerce strategy, Cabot Hosiery Mills is seeking a Sales Manager, Digital & Marketplace to oversee and grow our Pure Play Digital and Marketplace business. This position will lead account management and strategic development across a portfolio that includes Amazon Marketplace partners, and key digital retailers such as Zappos, GovX, Backcountry, and other emerging online channels. The ideal candidate will possess a deep understanding of e-commerce, digital retail, marketplace ecosystems, online merchandising, and digital consumer behavior. This person understands how to operate in a multi-channel sales environment and can manage around/through channel conflicts that may arise with the intent of making decisions that are best for the business and not only the channel. Experience working within the Amazon ecosystem is strongly preferred.

Beyond managing day-to-day account performance, this role will develop and lead the company's long-term Digital and Marketplace strategy, helping shape how our brands are represented online while identifying profitable growth opportunities and protecting brand integrity. The role reports directly to the Director of Digital Commerce.

Key Responsibilities

• Develop and execute the company's Digital and Marketplace sales strategy.
• Manage all assigned Pure Play Digital accounts and Marketplace partners.
• Lead strategic planning for Amazon Marketplace and FBA partner relationships.
• Develop recommendations that support the company's three-year Digital Commerce growth strategy.
• Analyze digital sales performance, traffic trends, conversion metrics, inventory levels, and profitability.
• Partner with Marketplace operators and digital retailers to drive revenue growth while maintaining premium brand positioning.
• Identify opportunities for assortment optimization, enhanced content, promotional effectiveness, and improved consumer experiences.
• Collaborate with Marketing and E-Commerce teams to ensure consistent digital brand presentation across all online channels.
• Collaborate with Brand Protection team to monitor marketplace compliance, pricing integrity, unauthorized sellers, and channel conflicts.
• Build annual revenue forecasts, account plans, and growth initiatives for all assigned digital partners.
• Deliver regular reporting on sales trends, marketplace performance, advertising effectiveness, inventory health, and profitability metrics.
• Identify emerging digital retail platforms and evaluate potential strategic partnerships.
• Monitor evolving consumer purchasing trends and competitive activity within the digital landscape.
• Coordinate cross-functional execution with Operations, Marketing, Product, Customer Service, and Finance teams.
• Serve as the internal subject matter expert for Amazon Marketplace and digital commerce best practices.
• Manage account agreements, promotional calendars, digital merchandising opportunities, and new product launches.
• Travel occasionally for key customer meetings and industry events as needed.

Success Measures

• Revenue growth
• Marketplace profitability
• Amazon performance metrics
• Digital content compliance
• New digital channel development
• Three-year strategy execution

Qualifications

• Education: BA or preferably MBA. Consideration will also be given to those having 7 to 10 years of field experience in customer and / or sales representative management.
• Proficient in Microsoft Applications including Outlook, Word, Excel, and PowerPoint
• Must have experience with Excel spreadsheets including VLOOKUP’s and Pivot Tables
• Strongly skilled in organization, problem-solving, customer service and multitasking
• Excellent communication, sales, and customer service skills
• Ability to work in a fast-paced environment, and sense of urgency to meet targets
• Flexible nature to manage competing and changing priorities
• Travel between CHM facilities as needed
• Must be available to travel 50% of the time and work weekends

Working Conditions

• Manufacturing environment – exposure to machinery, noise and other adverse conditions for periods of time depending on the role
• Ability to lift at least 50lbs occasionally.
• Flexible nature to manage competing and changing priorities
• Travel locally to all CHM sites and locations
• Occasional travel on as needed basis

This job description should not be interpreted as a complete list of all the duties, qualifications and responsibilities performed by the jobholder.

To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.

The Pay Range For This Role Is

95,000 - 120,000 USD per year(Waterbury)