Marketer

Senior Helpers; Orange (CT); On-site; USD 55,000 - 75,000; Full time

Job summary

Senior Helpers is seeking a full-time Marketer in Orange, CT to promote services locally. You will develop campaigns, manage advertising, and support brand awareness while building relationships with healthcare providers, senior centers, and community organizations.

You’ll create marketing materials, maintain the local office's social media and online presence, and track performance to report outcomes to leadership. Collaboration with office management and care teams is essential.

Qualifications

• Experience with digital and traditional marketing; campaign planning.
• Ability to build relationships with referral sources and community partners.
• Content creation for marketing materials and online content.
• Data tracking and basic analytics to monitor campaigns.
• Strong communication and presentation skills; customer-service orientation.
• Experience in healthcare, senior services, or local marketing preferred; CRM familiarity; valid driver’s license for local travel.
• Education: associate or bachelor’s degree in Marketing/Communications/Business or related field, or equivalent experience.

Responsibilities

• Develop and execute local marketing campaigns to promote Senior Helpers’ services.
• Manage local advertising initiatives and brand awareness efforts.
• Build and maintain relationships with referral sources (healthcare providers, senior centers, community orgs).
• Represent Senior Helpers at events, fairs, and networking activities.
• Create marketing materials and maintain social media/online presence for the local office.
• Track campaign performance and report outcomes to leadership.
• Collaborate with office management and care teams to align marketing with services.

Skills

Campaign planning

Social media management

Content creation

Data analytics

Communication

Relationship-building

Customer-service orientation

Public speaking

Education

Associate or Bachelor’s degree in Marketing/Communications/Business or related field

Tools

CRM tools

Job description

Company Description

Senior Helpers is a premier provider of in-home senior assistance, helping older adults remain in their homes despite age-related illnesses and mobility challenges. Since 2002, the organization has supported tens of thousands of seniors through more than 320 franchised and company-owned locations across 43 states, Canada, and Australia. Senior Helpers leads the industry in specialized training programs, including Senior Gems® certification for Alzheimer’s and Dementia care and a formal Parkinson’s Care training program. The company is the first and only national in-home care provider certified as a Great Place to Work and recognized by Fortune Magazine as a best place to work. Team members across corporate, managerial, administrative, and caregiving roles report high job satisfaction and a strong sense of purpose in their work.

Role Description

The Marketer role is a full-time, on-site position based in Orange, CT. This role focuses on promoting Senior Helpers’ services within the local community, including developing and executing marketing campaigns, managing local advertising initiatives, and supporting brand awareness efforts. The Marketer will build and maintain relationships with referral sources such as healthcare providers, senior centers, and community organizations, and represent Senior Helpers at events, fairs, and networking activities. Day-to-day responsibilities include creating marketing materials, maintaining social media and online presence for the local office, tracking campaign performance, and reporting on outcomes to leadership. The role collaborates closely with office management and care teams to ensure that marketing activities align with service offerings and client needs.

Qualifications

• Candidates should possess skills in digital and traditional marketing, including campaign planning, social media management, and basic branding.
• Candidates should possess skills in community outreach and relationship-building with local partners, referral sources, and prospective clients.
• Candidates should possess skills in content creation, such as writing clear marketing copy, producing promotional materials, and supporting online content.
• Candidates should possess skills in data tracking and basic analytics to monitor marketing performance and adjust strategies as needed.
• Relevant qualifications include strong communication and presentation skills, comfort speaking with diverse community stakeholders, and customer-service orientation.
• Beneficial qualifications include prior experience in healthcare, senior services, or local community marketing, familiarity with CRM tools, and a valid driver’s license for local travel.
• Preferred education includes an associate or bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.