Sales Manager

Ensemble; Santa Rosa (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Vinarosa Resort & Spa is seeking a Sales Manager to drive revenue growth for group business, corporate and wellness retreats. You will manage the full sales cycle from prospecting through contract, align with resort teams, and deliver exceptional client experiences while maintaining luxury standards.

The role requires relationship-driven selling, market awareness, and consistent attainment of revenue goals, reporting to the Director of Sales & Marketing in a full-time, on-site capacity.

Qualifications

• Two to three years of relevant sales experience, luxury or upscale hospitality and event sales preferred.
• Proven ability to meet high performance standards in a fast-paced environment with flexible schedule including weekends and client events.
• Excellent written and verbal communication, interpersonal, organizational, presentation, and negotiation skills.

Responsibilities

• Manage full sales cycle for group business, corporate and wellness retreats from prospecting to contract.
• Achieve annual revenue and booking goals while maximizing profitability.
• Generate new business through prospecting, market research, networking, referrals, and partnerships.
• Build relationships with corporate planners, travel advisors, event professionals, and wellness leaders to drive repeat business.
• Lead tours, site inspections, proposals, contracts and event solutions meeting client needs.

Skills

Relationship building

Sales

Negotiation

Communication

Time management

Problem solving

Leadership

Education

Bachelor's degree

Tools

Microsoft Outlook

Excel

Word

PowerPoint

Delphi

Opera

Job description

Description

Summary:

The Sales Manager drives revenue growth and positions Vinarosa Resort & Spa as a premier luxury destination for group business, corporate and wellness retreats, weddings, and social events. Reporting to the Director of Sales & Marketing, this full-time, on-site role develops new business, expands key accounts, leads the sales process from prospecting through contract, and partners with resort teams to deliver exceptional client experiences. Success requires strategic, relationship-driven selling, strong market awareness, and consistent achievement of revenue goals.

Key Responsibilities:

• Drive revenue growth by managing the full sales cycle for group business, corporate and wellness retreats—from prospecting and qualification through site visits, proposals, contract negotiation, and account management.
• Achieve annual revenue, booking pace, and future-year goals while maximizing profitability across assigned market segments.
• Generate new business through proactive prospecting, market research, networking, referrals, and industry and community partnerships.
• Build lasting relationships with corporate and meeting planners, travel advisors, event professionals, wellness leaders, and other key partners to drive repeat business and referrals.
• Lead resort tours, site inspections, and client presentations; develop tailored proposals, contracts, and event solutions that meet client needs and protect the resort’s luxury standards and financial goals.
• Grow total resort revenue by strategically upselling guest rooms, food and beverage, spa services, wellness programming, and resort amenities.
• Partner with Sales, Marketing, Revenue Management, Catering, and Operations to execute sales initiatives, ensure seamless handoffs, and deliver exceptional events and guest experiences.
• Oversee booked business from contract through execution, maintaining accurate documentation, banquet event orders, billing details, and timely client communication.
• Represent Vinarosa Resort & Spa at trade shows, networking events, sales missions, destination marketing activities, and professional organizations to strengthen awareness and generate qualified leads.
• Track market trends and competitive activity, and maintain accurate forecasts, pipeline reporting, account activity, and CRM records to support strategy and goal attainment.
• Participate in sales, revenue, marketing, and leadership meetings; serve as a polished brand ambassador; and complete additional duties or special projects assigned by the Director of Sales & Marketing.

Competencies:

• Relationship Building & Influence – Builds trust quickly, understands client and team motivations, and communicates with warmth, confidence, and persuasive impact.
• Results Orientation – Sets clear priorities, acts with urgency, and takes ownership of revenue goals, commitments, and outcomes.
• Strategic Problem Solving – Analyzes information, identifies practical solutions, and makes sound decisions in changing or high-pressure situations.
• Leadership & Collaboration – Inspires cooperation, welcomes feedback, delegates effectively, and aligns colleagues around shared goals and exceptional service.
• Communication – Communicates clearly and professionally in writing, presentations, negotiations, meetings, and client interactions; listens actively and adapts the message to the audience.
• Adaptability & Change Leadership – Responds positively to evolving priorities, communicates change effectively, and helps others remain focused and productive through transitions.
• Professionalism & Accountability – Maintains poise, integrity, discretion, and attention to detail while taking responsibility for actions and consistently representing the resort’s luxury standards.

Requirements

Job Requirements & Qualifications:

The successful candidate must be able to perform the essential duties of the role. Reasonable accommodations may be provided to enable individuals with disabilities to perform these functions.

• Two to three years of relevant sales experience, or a college degree plus at least one year of related experience; luxury or upscale hospitality and event sales experience is strongly preferred.
• Proven ability to meet high performance standards in a fast-paced environment and work a flexible schedule, including weekends and client events as needed.
• Excellent written and verbal communication, interpersonal, organizational, presentation, and negotiation skills.
• Strong attention to detail, time management, and problem-solving skills, with the ability to manage multiple priorities and meet deadlines.
• Proactive, collaborative, and dependable, with sound judgment, integrity, professionalism, and a willingness to learn.
• Proficiency in Microsoft Outlook, Excel, Word, and PowerPoint; experience with Delphi, Opera, and event management software preferred, with the ability to learn new systems quickly.

Physical Demands:

The physical demands described below are representative of those required to perform the essential functions of this role. Reasonable accommodations may be provided to enable individuals with disabilities to perform these functions.

This role regularly requires sitting, speaking, and listening, and occasionally requires standing, walking, reaching, handling objects, bending, kneeling, crouching, or crawling. The employee must occasionally lift or move up to 25 pounds and have sufficient close and distance vision. The work environment is generally quiet.

This job description summarizes the primary responsibilities of the position and is not an exhaustive list of all duties. Employees may be assigned additional responsibilities as business needs evolve and are expected to foster a positive, professional work environment through respectful communication with guests, clients, colleagues, and management.