Director of Sales

MECCA Hospitality Recruitment; Wisconsin; On-site; USD 90,000 - 150,000; Full time

Job summary

MECCA Hospitality Recruitment seeks a Director of Sales to drive the hotel’s overall sales strategy, market positioning, and business development across rooms, dining, and events. You will oversee revenue generation, yield strategies, and budget attainment.

The ideal candidate brings dynamic leadership, strategic thinking, and exceptional communication skills, with a proven ability to build lasting client relationships and lead multi-channel sales initiatives in a competitive market.

Qualifications

• Hotel sales experience required; Director of Sales experience preferred.
• Lifestyle hotel experience is a plus.
• Strong knowledge of the travel industry, current market trends, and economic factors.
• Proven success in prospecting, developing new business, delivering sales presentations, and closing deals.
• Strong leadership, communication, negotiation, and problem-solving skills.
• Excellent organizational skills with the ability to prioritize and manage multiple competing demands.
• Ability to make sound, timely decisions in a fast-paced and dynamic environment.
• Proven ability to build and maintain strong business relationships.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and implement the annual Sales & Marketing Plan, sales strategies, budgets, forecasts, and performance goals.
• Lead group, transient, and banquet sales efforts to maximize hotel revenue and profitability.
• Develop and execute sales programs that increase awareness and strengthen the hotel’s reputation, including its culinary offerings, events, and services.
• Assist the General Manager with marketing, advertising, sales planning, and annual budgeting.
• Develop pricing and group sales strategies based on competitive data, market demand, and business mix.
• Identify and pursue new business opportunities while building and maintaining strong client relationships.
• Develop the hotel’s presence and reputation within the local community and target markets.
• Prepare and analyze sales reports, forecasts, and other performance data to support strategic decision-making.
• Communicate effectively and professionally with internal and external partners, clients, and team members.
• Utilize hotel systems and technology to accurately access, manage, and report sales information.
• Perform other duties as assigned.

Skills

Sales leadership

Prospecting

Sales presentations

Closing deals

Negotiation

Communication

Organization

Decision making

Relationship building

English proficiency

Job description

The Director of Sales is responsible for driving the hotel’s overall sales strategy, market positioning, brand communication, and business development across guest rooms, dining outlets, and event spaces. This role oversees revenue generation, yield strategies, market performance, and the achievement of budget, forecast, and business-mix goals.

The ideal candidate is a dynamic and strategic leader with exceptional communication and decision-making skills, strong business acumen, and a proven ability to drive sales and build lasting client relationships.

Responsibilities:

• Develop and implement the annual Sales & Marketing Plan, sales strategies, budgets, forecasts, and performance goals.
• Lead group, transient, and banquet sales efforts to maximize hotel revenue and profitability.
• Develop and execute sales programs that increase awareness and strengthen the hotel’s reputation, including its culinary offerings, events, and services.
• Assist the General Manager with marketing, advertising, sales planning, and annual budgeting.
• Develop pricing and group sales strategies based on competitive data, market demand, and business mix.
• Identify and pursue new business opportunities while building and maintaining strong client relationships.
• Develop the hotel’s presence and reputation within the local community and target markets.
• Prepare and analyze sales reports, forecasts, and other performance data to support strategic decision-making.
• Communicate effectively and professionally with internal and external partners, clients, and team members.
• Utilize hotel systems and technology to accurately access, manage, and report sales information.
• Perform other duties as assigned.

Qualifications:

• Previous hotel sales experience required; Director of Sales experience preferred.
• Lifestyle hotel experience is a plus.
• Strong knowledge of the travel industry, current market trends, and economic factors.
• Proven success in prospecting, developing new business, delivering sales presentations, and closing deals.
• Strong leadership, communication, negotiation, and problem-solving skills.
• Excellent organizational skills with the ability to prioritize and manage multiple competing demands.
• Ability to make sound, timely decisions in a fast-paced and dynamic environment.
• Proven ability to build and maintain strong business relationships.
• Excellent written and verbal communication skills in English.

Physical Demands:

• Ability to stand, walk, sit, reach, bend, stoop, kneel, crouch, climb, and move throughout the hotel as needed.
• Ability to use hands for handling, reaching, and other essential job functions.
• Ability to communicate effectively and hear in a variety of work environments.
• Ability to regularly lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
• Ability to perform duties requiring taste and smell.
• Must have sufficient peripheral vision and depth perception to safely perform essential job functions.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.