Sales Manager

Crescent Hotels & Resorts; New York (NY); Hybrid; USD 85,000 - 130,000; Full time

Job summary

Crescent Hotels & Resorts seeks a Group Sales Manager in New York to drive revenue through corporate, group, leisure, and event sales. You will build strong client relationships, identify new opportunities, and coordinate with marketing, revenue, and operations to maximize occupancy and profitability.

Responsibilities include negotiating contracts, managing multiple accounts, and leading site visits and presentations with clients, while leveraging CRM and PMS tools to forecast and report sales

Qualifications

• Bachelor's degree in Hospitality Management, Business or related field preferred.
• Proven hotel sales experience in corporate, group, or leisure segments.
• Strong negotiation, communication, and presentation skills.
• 2 years of prior sales experience.
• Excellent relationship-building and customer service abilities.
• Ability to manage multiple accounts independently.
• Proficiency with sales systems, PMS, and MS Office.
• Knowledge of local New York hospitality market dynamics.

Responsibilities

• Develop and execute sales strategies to increase room revenue, group bookings, and event sales.
• Identify, prospect, and secure new corporate, group, and leisure accounts.
• Maintain and grow relationships with existing clients through regular communication and site visits.
• Prepare and negotiate contracts, rates, and proposals in line with hotel policies.
• Conduct hotel tours for prospective clients and event planners.
• Collaborate with marketing, revenue management, and operations teams to align sales efforts.
• Monitor market trends, competitor activity, and pricing strategies.
• Achieve or exceed monthly and annual sales targets.
• Attend trade shows, networking events, and industry functions as required.
• Maintain accurate sales records, forecasts, and reports using CRM and PMS systems.

Skills

Sales strategy

Account management

Negotiation

Communication

Presentation

CRM systems

PMS knowledge

Relationship building

Market knowledge

Education

Bachelor's degree in Hospitality Management or related field

Tools

CRM systems

Microsoft Office

Hotel PMS

Job description

The Group Sales Manager is responsible for driving revenue growth by selling guest rooms, meeting spaces, and hotel services to corporate, group, leisure, and event clients. This role focuses on building strong client relationships, identifying new business opportunities, and working closely with internal teams to maximize occupancy and profitability.

Key Responsibilities

• Develop and execute sales strategies to increase room revenue, group bookings, and event sales
• Identify, prospect, and secure new corporate, group, and leisure accounts
• Maintain and grow relationships with existing clients through regular communication and site visits
• Prepare and negotiate contracts, rates, and proposals in line with hotel policies
• Conduct hotel tours for prospective clients and evendt planners
• Collaborate with marketing, revenue management, and operations teams to align sales efforts
• Monitor market trends, competitor activity, and pricing strategies
• Achieve or exceed monthly and annual sales targets
• Attend trade shows, networking events, and industry functions as required
• Maintain accurate sales records, forecasts, and reports using CRM and PMS systems

Qualifications & Skills

• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field (preferred)
• Proven experience in hotel sales, hospitality sales, or a related role
• Strong negotiation, communication, and presentation skills
• 2 years prior sales experience
• Excellent relationship‑building and customer service abilities
• Ability to work independently and manage multiple accounts simultaneously
• Proficiency in sales systems, hotel PMS, and Microsoft Office
• Knowledge of local market dynamics and hospitality trends

Work Environment

• Combination of office‑based work and on‑site client meetings
• May require evenings, weekends, and travel for events or client entertainment

Performance Metrics

• Revenue growth and achievement of sales targets
• Occupancy and average daily rate (ADR) improvement
• Client retention and satisfactionAccuracy of forecasting and reporting

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.