Sales Manager

Burgeon San Gabriel Management LLC; Los Angeles (CA); On-site; USD 80,000 - 85,000; Full time

Job summary

E-Central Downtown Los Angeles Hotel in Los Angeles, CA, seeks an energetic Sales Manager to drive group, corporate, SMERF, association, and event business for our 179-room lifestyle property across from Crypto.com Arena.

You will prospect new opportunities, maintain client relationships, secure group blocks, and partner with Operations, Catering, Reservations, and Revenue Management to ensure stellar service and successful events.

Qualifications

• Energetic and results-driven sales professional
• Experience building group, corporate, SMERF, and event business
• Strong prospecting and pipeline management skills
• Ability to negotiate contracts and close deals
• Excellent client relationship management and communication

Responsibilities

• Prospect and develop new group, corporate, association, SMERF, sports, entertainment, and event business.
• Conduct sales calls, site inspections, client presentations, and networking activities.
• Maintain an active sales pipeline and consistently generate new leads.
• Respond promptly to inquiries and RFPs.
• Negotiate group contracts, room blocks, and event agreements.
• Participate in industry events, trade shows, and local networking opportunities.
• Achieve monthly, quarterly, and annual revenue goals.
• Manage group room blocks and catering events from inquiry to post-event completion.
• Sell and coordinate group guest rooms, meetings, catering, and social events to maximize revenue.
• Serve as primary client contact throughout planning; ensure service excellence.
• Conduct site tours and planning meetings to identify guest needs and solutions.
• Prepare and manage contracts, BEOs, rooming lists, and all event docs with accuracy.
• Coordinate event details with Operations, F&B, Banquets, Culinary, Revenue Management.
• Review rooming lists, event specs, menus, floor plans, and banquet requirements.
• Monitor pickup, guarantees, timelines, and changes while communicating updates to teams.
• Oversee event execution to exceed client expectations and resolve issues promptly.
• Identify upsell opportunities for rooms, catering, audio-visual, and hotel offerings.
• Follow up post-event to measure satisfaction and generate repeat business.
• Build strong relationships with meeting planners, corporate accounts, and local organizations.

Skills

Sales leadership

Prospecting

RFP responses

Contract negotiation

Account management

Event selling

Job description

Salary Range: $80,000.00 To $85,000.00 Annually

E-Central Downtown Los Angeles Hotel is seeking an energetic and results-driven Sales Manager to generate group, corporate, SMERF, association, and event business for our 179-room lifestyle hotel located directly across from Crypto.com Arena and within walking distance of the Los Angeles Convention Center.

The Sales Manager is responsible for prospecting new business opportunities, maintaining existing client relationships, securing group room blocks and event business, and maximizing hotel revenue through strategic sales efforts. This position works closely with Operations, Catering, Reservations, and Revenue Management teams to ensure exceptional client service and successful event execution.

Sales & Business Development

• Prospect and develop new group, corporate, association, SMERF, sports, entertainment, and event business.
• Conduct sales calls, site inspections, client presentations, and networking activities.
• Maintain an active sales pipeline and consistently generate new leads.
• Respond promptly to inquiries and RFPs.
• Negotiate group contracts, room blocks, and event agreements.
• Participate in industry events, trade shows, and local networking opportunities.
• Achieve monthly, quarterly, and annual revenue goals.

Group & Event Management

• Manage group room blocks and catering events from initial inquiry through post-event completion.
• Sell and coordinate group guest rooms, meetings, catering, and social events to maximize hotel revenue.
• Serve as the primary point of contact for clients throughout the planning process, ensuring exceptional service and timely communication.
• Conduct site tours, client consultations, and planning meetings to identify guest needs and present customized solutions.
• Prepare and manage contracts, banquet event orders (BEOs), rooming lists, billing instructions, and all event documentation with a high level of accuracy.
• Coordinate all event details with Operations, Food & Beverage, Banquets, Culinary, Revenue Management, and other hotel departments to ensure seamless execution.
• Review rooming lists, event specifications, catering menus, floor plans, and banquet requirements to ensure operational readiness.
• Monitor group room block pickup, catering guarantees, event timelines, and changes while proactively communicating updates to internal teams.
• Oversee event execution to ensure client expectations are exceeded and promptly resolve any issues that arise.
• Identify opportunities to upsell guest rooms, catering menus, audiovisual services, and additional hotel offerings to maximize revenue.
• Conduct post-event follow-up to measure guest satisfaction, strengthen client relationships, and secure repeat business.
• Build and maintain strong relationships with meeting planners, corporate accounts, event organizers, and local organizations to generate new and repeat business.