Hotel Senior Sales Manager

Ash; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

10 vacation days

4 paid personal days

Medical, dental, and vision insurance

401(k) retirement plan with employer match

F&B discounts

Job summary

Ash is seeking a Senior Sales Manager to lead the hotel’s group sales efforts. You will own the revenue strategy, build the sales foundation, and create lasting relationships with clients while driving business from multiple segments.

The role demands 3–5 years in hotel group sales, strong negotiation skills, and familiarity with the LA market. A competitive salary between $75,000 and $85,000, performance-based bonuses, and substantial benefits are included.

Qualifications

• 3–5 years of experience in hotel group sales; independent or boutique property background preferred.
• Experience with pre-opening or ramp-up teams is a differentiator.
• Strong communication skills, both in writing and in person.

Responsibilities

• Build and manage the group sales pipeline and revenue strategy.
• Prospect new business through calls, meetings, and trade shows.
• Deliver personalized sales approaches and maintain client relationships.

Skills

Hotel group sales

Client relationship management

Negotiation

CRM proficiency

Tools

Tripleseat

Mews

Job description

The Opportunity

We’re searching for a Senior Sales Manager. In this role, you'll join the Ash commercial team with real ownership over group revenue at the hotel, from day one. You'll shape how this property shows up in the market, attract clients, build relationships, and help form what kind of destination we become. It's a rare opportunity for someone who prefers building things rather than maintaining them.

What You'll Do

• This is a full-time, exempt position.
• Build the property group sales foundation from the ground up: pipeline, key accounts, and a revenue strategy that works before the doors open.
• Help establish pre-opening sales infrastructure, account templates, segment strategies, and the groundwork for how this property goes to market.
• Prospect and develop new business across Corporate, SMERF, Association, Nonprofit, and social segments through outbound calls, meetings, site visits, and trade shows.
• Deliver a highly personalized, consultative sales approach, tailoring each proposal to reflect the unique needs and expectations of our clientele.
• Serve as a brand ambassador, articulating the story, design, and experiential elements of the property in a compelling manner.
• Take genuine ownership of client relationships; from first introduction through repeat bookings, with a level of care that keeps people coming back.
• Manage the full group sales cycle: lead generation, proposals, contract negotiation, BEO coordination, and rebooking.
• Work closely with F&B, Operations, and Revenue Management to make sure every group and event runs well and every guest leaves with something to talk about.
• Represent the property at industry events, site tours, and client entertainment; with the ease of someone who genuinely believes in what they're selling.
• Keep clean, current records of all sales activity and client interactions in Tripleseat, Mews, and related systems.
• Hit revenue goals consistently and contribute to weekly and monthly forecasting with clear, honest reporting.

What We're Looking For

EXPERIENCE

3–5 years in hotel group sales; independent or boutique property background a strong plus. Familiarity with the LA/SoCal market is genuinely useful here.

OPENING EXPERIENCE

Time spent on a pre-opening or ramp-up team is a real differentiator. Comfort with ambiguity and a preference for building over maintaining.

CLIENT RELATIONSHIPS

A track record of long-term client relationships that go beyond the transaction. An existing book of business in relevant segments is welcome.

RESULTS ORIENTATION

Consistent performance against revenue targets with the judgment to know when to push and when to listen. Strong negotiation instincts, applied thoughtfully.

COMMUNICATION

Clear, confident communicator in writing and in person. You are equally effective drafting a proposal or presenting to a new client for the first time.

TECH & SYSTEMS

Comfortable in Tripleseat and Mews is a plus. At ease with CRM platforms and the standard tools of a modern sales operation.

Base Salary Range: $75,000 - $85,000 | Commensurate with Experience

Bonus Eligible: Performance-based quarterly bonus program up to 20% of your annual salary

Additional perks & benefits include:

• Annually: 10 vacation days, 4 paid personal days, paid sick leave
• Medical, dental, and vision insurance with generous company contribution
• Voluntary Long-Term, Short-Term Disability Plans, Life Insurance, Accident and Critical Illness Plans, Pet Insurance
• 401(k) retirement plan with employer match
• Annual Paid time off: 10 vacation days, 4 Personal Days
• California-mandated paid sick leave
• Ash Hotel and F&B discounts

Work Environment & Physical Requirements

Primarily property-based, with regular movement throughout the hotel, event spaces, and F&B outlets. Some local and regional travel for trade shows, client meetings, and industry events. Occasional evenings and weekends to support events and site tours. Ability to sit, stand, walk, and lift up to 25 lbs as needed.

Legal Notices

We are an equal opportunity employer and make hiring decisions based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, ancestry, age (40+), disability, medical condition, genetic information, sexual orientation, gender identity or expression, marital status, military or veteran status, or any other characteristic protected under California or federal law, including the California Fair Employment and Housing Act (FEHA).

Reasonable Accommodations

We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. To request an accommodation, please contact us during the application process.

In accordance with California law, the base salary range for this position is $75,000–$85,000 annually. Actual compensation will depend on experience, qualifications, and other job-related factors. Additional compensation may include performance bonuses and benefits as outlined above.

At-Will Employment

Employment with this company is at-will, meaning either the employee or employer may terminate the employment relationship at any time, with or without cause or notice, to the extent permitted by law.