Sales & Business Development Representative (LA-Based)

Don't Be Sour; Los Angeles (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Don't Be Sour in Los Angeles is seeking a Sales & Business Development Representative to drive corporate group bookings and strategic partnerships in tourism and events. This on-site role partners with leadership to close high-value opportunities and build a robust LA network.

You will source leads, manage accounts in CRM, and coordinate with operations for flawless execution. Local market knowledge and a proven track record in B2B sales are essential.

Qualifications

• 3+ years in B2B sales within tourism, hospitality, events, or entertainment.
• Strong knowledge of Los Angeles tourism and corporate events ecosystem.
• Proven ability to source leads, close contracts, and hit revenue targets.
• On-site availability to work regularly in Greater Los Angeles.

Responsibilities

• Corporate & Group Sales Execution: prospect, pitch, and close group bookings.
• Develop tourism partnerships with DMCs, hotels, tour operators, and travel boards.
• Build local B2B relationships with Chambers of Commerce and event planners.
• Manage full-cycle outreach and CRM activity, ensuring smooth handoffs to operations.

Job description

Role: Sales & Business Development Representative

This is a high-impact, on-site role tailored for a dynamic sales professional with a strong background in tourism, hospitality, or corporate event sales. Working in direct collaboration with internal leadership you will lead the charge in driving high-value corporate group bookings, forging strategic tourism partnerships, and establishing deep roots across the Greater Los Angeles business community.

Key Responsibilities

• - Corporate & Group Sales Execution: Actively prospect, pitch, and close corporate team-building events, private facility buyouts, and large group bookings. Work alongside leadership to build tailored packages, negotiate terms, and hit ambitious revenue targets.
• - Tourism Industry Partnerships: Establish and scale relationships with Destination Management Companies (DMCs), hotel concierges/sales teams, tour operators, and regional travel boards (e.g., LA Tourism) to position the experience as a must-visit LA attraction.
• - Local Community & B2B Relationship Building: Network with local Chambers of Commerce, Business Improvement Districts (BIDs), and corporate event planners across LA to drive local awareness and repeat bookings.
• - Pipeline & Account Management: Manage full-cycle B2B sales outreach, track activity in CRM, and ensure seamless handoffs to the operations team for flawless event execution.

Candidate Profile & Qualifications

• - Industry Experience: 3+ years of proven success in B2B sales within tourism, hospitality, venue sales, corporate events, or attraction-based entertainment.
• - Local Market Knowledge: Deep understanding of the Los Angeles tourism and corporate events ecosystem (an existing network of LA DMCs, hotels, or corporate planners is strongly preferred).
• - Track Record: Proven ability to source leads, navigate corporate procurement, and close group sales contracts.
• - On-Site Availability: Must be locally based in Greater Los Angeles and able to work on-site regularly.
• - Interpersonal Skills: Exceptional communication, relationship-building, and negotiation abilities.