Sales Manager

WSLM Recruiting; Layton (UT); On-site; USD 56,000 - 68,000; Full time

Benefits offered by this job

401(k) with match

Hotel discounts

Health insurance

PTO / Vacation benefits

Job summary

TownePlace Suites Layton is seeking a Sales Manager to translate strategy into measurable revenue growth. You will lead a high-performing sales team, build key relationships with guests and partners, and align strategies with occupancy goals.

The role emphasizes developing and executing comprehensive sales plans, establishing targets, and leveraging CRM data to forecast performance and guide decisions. You’ll pursue high-value opportunities and ensure timely follow-up across the sales pipeline.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Proven track record in sales leadership and revenue growth.
• Experience with CRM systems and data-driven decision making.

Responsibilities

• Provide strategic direction for sales with focus on revenue growth.
• Develop and implement comprehensive sales strategies.
• Set targets and KPIs; monitor progress and adjust as needed.
• Analyze revenue, occupancy, and market trends to guide decisions.
• Lead high-value opportunities, negotiations, and relationship-building.
• Oversee CRM usage, data accuracy, and pipeline management.
• Develop action plans in response to market conditions and occupancy levels.

Skills

Sales leadership

Strategic planning

CRM proficiency

Team development

Negotiation

Forecasting

Education

Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or Communications

Tools

CRM systems

Sales reporting tools

Job description

TownePlace Suites Layton

Sales Manager | Shape the Strategy. Inspire Performance. Accelerate Growth.

Are you an accomplished sales leader who knows how to transform strategy into measurable revenue growth? Do you excel at building high-performing teams, developing meaningful business relationships, and identifying opportunities that strengthen market position and long-term performance?

Join our team as a Sales Manager and take a strategic role in driving revenue, increasing occupancy, strengthening sales performance, and expanding our presence within the marketplace. You’ll provide direction across the sales function while remaining connected to the customer experience, ensuring our teams consistently build relationships, create opportunities, and convert prospects into lasting business.

What’s in it for you- Compensation & Benefits

• Competitive Pay - $62,000 annually.
• The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.
• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

Eligible full-time associates are entitled to the following:

• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
• Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits

What You’ll Do

• Provide strategic direction for sales activities with a focus on increasing revenue, occupancy, market share, conversion, and overall business performance.
• Develop and implement comprehensive sales strategies aligned with organizational goals, financial objectives, market conditions, and customer needs.
• Establish sales targets, key performance indicators, and performance expectations while regularly evaluating progress and adjusting strategies as needed.
• Analyze revenue, occupancy, pipeline activity, conversion rates, lead sources, sales productivity, market trends, and other performance metrics to guide strategic decisions.
• Develop sales forecasts and provide leadership with meaningful insight into performance, opportunities, risks, and anticipated business results.
• Participate directly in high-value sales opportunities, presentations, negotiations, tours, and relationship‑development efforts as appropriate.
• Oversee sales pipeline management and ensure qualified opportunities are receiving consistent, strategic, and timely follow-up.
• Ensure effective utilization of the Customer Relationship Management (CRM) system, maintaining high standards for data accuracy, activity tracking, pipeline management, forecasting, and reporting.
• Evaluate sales processes and identify opportunities to improve lead response, qualification, follow-up, conversion, customer engagement, and overall sales effectiveness.
• Develop action plans in response to changing market conditions, occupancy levels, revenue performance, competitive pressures, and organizational priorities.

What Makes You Successful

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, Communications, or a related field preferred; equivalent professional experience may be considered.
• Advanced education or professional certifications in sales management, leadership, hospitality, or a related discipline are a plus.
• 5+ years of progressive experience in sales, business development, account management, hospitality, senior living, healthcare, real estate, or a related industry.
• Significant experience leading sales teams, developing sales professionals, and driving measurable business results.
• Proven track record of meeting or exceeding revenue, occupancy, sales, or business‑development objectives.
• Exceptional leadership and management skills with the ability to coach, mentor, motivate, and develop high‑performing sales professionals.
• Strong financial and business acumen with the ability to analyze revenue performance, forecasts, sales data, budgets, and return on investment.
• Excellent executive‑level communication, presentation, negotiation, and relationship‑building skills.
• Experience using CRM systems, sales reporting tools, and performance data to improve sales execution and decision‑making.

You Know You’re Successful When…

You consistently drive revenue, occupancy, and market‑share growth while creating a sales culture built around accountability, collaboration, and exceptional service. Your team understands the strategy, knows how their performance contributes to organizational goals, and has the coaching and resources needed to succeed. Sales forecasts are reliable, CRM and pipeline data provide meaningful business insight, and you use financial and market information to make informed decisions about where to focus resources and effort. You build lasting relationships with key clients, prospective residents and families, guests, professional partners, and community influencers while identifying new opportunities that strengthen long‑term growth.

Why Join Western States Lodging & Management?

Western States Lodging & Management is a leading property management company with a diverse portfolio that includes nationally recognized hotel brands such as Hilton, Marriott, and IHG, Legacy Senior Living communities, and Nxt multifamily apartment communities throughout the western United States.

Our mission is simple: Serving You Like Family. That commitment extends beyond our guests and residents—it defines how we treat our associates and business partners. We believe that great people build great communities, which is why we invest in our team through meaningful work, ongoing professional development, and opportunities for long‑term career growth. At Western States Lodging & Management, we encourage every team member to serve as an Ambassador of our values, a trusted Consultant who brings knowledge and solutions, a Collaborator who builds strong relationships through teamwork, and a Coach who is passionate and empowers others to learn, grow, and succeed.

Whether you're launching your career or bringing years of experience, you'll find a workplace where your contributions are valued, your ideas are welcomed, and your potential is supported every step of the way.