Sales Manager

Kel Tren WaterCare; Hamilton (NJ); On-site; USD 80,000 - 120,000; Full time

Job summary

Kel Tren WaterCare is seeking a Sales Manager to lead a field sales team, drive growth, and plan strategies to meet financial goals. The role includes coaching staff, supervising ride-alongs, and aligning with internal teams to optimize scheduling and customer engagement.

The position requires 3–5 years of sales leadership, strong coaching and communication skills, CRM experience, and willingness to travel between locations.

Qualifications

• 3–5 years of sales management experience, preferably in home services or water treatment.
• Proven track record of managing and developing a sales team to meet or exceed revenue targets.
• Experience with CRM/field service software (Service Titan preferred).

Responsibilities

• Lead and develop a team of sales personnel across multiple locations.
• Review sales funnel and performance against goals; identify training needs.
• Provide coaching and annual performance reviews; conduct ride-alongs for coaching.
• Collaborate with CSR and Service/Install teams to optimize scheduling and priorities.
• Manage staffing levels and participate in hiring and retention strategies.
• Develop and implement sales and pricing strategies; support new customer acquisition and retention.

Skills

Sales leadership

Coaching

Communication

Travel willingness

Tools

Service Titan

Job description

Brief Description

Company: Kel Tren

Job Title: Sales Manager

Reports To: Business Leader

Direct Reports: Water Treatment Specialists

Job Summary

The Sales Manager is responsible for planning, organizing and directing all activities of the sales team to maximize sales volume and drive targeted profitable growth of the company. This position manages a team of water treatment specialists and is responsible for supporting their performance and professional development. The Sales Manager collaborates with sales personnel, internal teams, and customers to meet company sales and financial goals. This role is expected to carry a personal sales quota in addition to managing the team.

Key Responsibilities

Team Leadership & Supervision

• Manage, support, and develop a team of sales personnel
• Meet regularly with sales personnel to review sales activity funnel, review sales performance compared to goal, and training needs
• Deliver coaching, performance management, and conduct annual performance reviews for all direct reports
• Conduct ride-alongs with sales staff as needed to provide training and coaching
• Collaborate with internal CSR and Service/Install teams to review and optimize scheduling, availability, and company priorities
• Maintain target sales staffing levels through active participation in hiring and employee retention strategies

Revenue & Budget Management

• Manage sales personnel to achieve daily, monthly, and annual sales goals for the company
• Participate with company leadership to develop and implement sales and pricing strategy to meet company objectives
• Assist in new customer acquisition, bid preparation, and customer retention strategies
• Maintain awareness of market conditions and competitive behaviors to meet company objectives
• Maintain thorough knowledge of company’s available products, services and pricing structures to assist sales personnel
• Analyze financial data to identify trends, improve margins, and increase revenue and profitability

Customer Service

• Ensure sales personnel maintain professional conduct while interacting with customers and leads at all times
• Address customer concerns or complaints promptly and professionally
• Ensure that consultations meet or exceed customer expectations and company standards

Key Performance Indicators

• Sales
• Achieve weekly, monthly, annual budgeted company Sales goals
• Average Sales Price
• Maintain budgeted Average Sales Price goals
• Team Activity Goals
• Ensure sales personnel achieve daily, weekly, monthly, and annual activity goals (Consultations, Estimates, Win Rate)
• Employee Retention
• Maintain company target employee turnover ratio
• Personal Sales Production
• Close / Win Rate — maintain team close rate at or above 50% on in-home consultations
• Gross Margin on Sold Jobs — maintain budgeted gross profit margins across all sold jobs
• Daily Non-Negotiables — 30 calls/day per rep (15 follow-ups, 15 new business), 1 self-gen activity, 1 social media post
• Pipeline Metrics — estimates outstanding, follow-up conversion rate, aged estimate recovery

Qualifications & Requirements

• 3–5 years of sales management experience, preferably in home services or water treatment
• Proven track record of managing and developing a sales team to meet or exceed revenue targets
• Experience with CRM/field service software (Service Titan preferred)
• Ability to manage personnel across multiple locations
• Valid driver’s license and willingness to travel between locations and conduct ride-alongs
• Strong coaching, communication, and performance management skills
• Comfortable running in-home consultations and closing sales personally

Summary

We are an Equal Opportunity Employer committed to maintaining a safe, respectful, and inclusive workplace for our employees, customers, and communities. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other status protected by law.