Sales Manager

LoanPro; Farmington (UT); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

PTO and Holiday Schedule

HSA and 401K Match

Job summary

LoanPro is seeking a General Manager for the B2B GTM Unit located in Farmington, Utah. This role is pivotal in driving revenue growth and market share in the Business-to-Consumer lending segment. You will lead a high-performing cross-functional team to develop and execute Go-To-Market strategies, ensure effective sales execution, and advocate for product feature prioritization. Ideal candidates will have at least 8 years of sales leadership experience in the B2B/Consumer Lending sector, along with a Bachelor’s Degree and strong analytical and leadership skills.

Qualifications

• 8+ years in Sales or GTM leadership, primarily in SaaS and B2B/Consumer Lending.
• Proven ability to manage a business, balancing sales growth and operational costs.
• Deep knowledge of the B2B lending lifecycle, including origination and compliance.

Responsibilities

• Own the B2B unit’s revenue targets and overall contribution margin.
• Lead the execution of the Go-To-Market strategy for the unit.
• Mentor and hold the B2B sales team accountable for KPIs.

Skills

Sales or GTM leadership

B2B/Consumer Lending expertise

Analytical skills

Leadership experience

Communication skills

Education

Bachelor’s Degree

MBA or specialized Fintech certification

Tools

Salesforce

HubSpot

G-Suite

Job description

What you’ll own:

The General Manager of the B2B GTM Unit is the primary driver of LoanPro’s success within the Business-to-Consumer lending segment. This role owns the end-to-end Go-To-Market strategy for this unit, encompassing sales execution, marketing alignment, and segment‑specific product feedback. The GM is responsible for the unit's revenue growth, market share, and operational efficiency. You will lead a cross‑functional squad of high performers to identify, capture, and retain B2C lenders, ensuring LoanPro is the undisputed platform of choice for consumer finance.

Essential Job Functions:

• Unit P&L Ownership: Full accountability for the B2B unit’s revenue targets, customer acquisition costs (CAC), and overall contribution margin.
• GTM Strategy Execution: Translate the EVP’s global vision into a tactical B2B roadmap, identifying high‑growth sub‑verticals (e.g., Point of Sale, Auto, Personal Loans).
• Cross‑Functional Orchestration: Lead a "pod" or "unit" structure, coordinating closely with dedicated B2B Marketing, Sales, and Implementation resources.
• Segment Advocacy: Act as the primary internal voice for the B2B market, ensuring the Product team prioritizes features that solve B2B‑specific lending challenges.
• High‑Velocity Sales Leadership: Oversee the B2B sales pipeline, ensuring the team maintains high activity levels and shortens the "Buyer’s Journey" for this specific segment.
• Strategic Partnerships: Identify and ink deals with B2B‑focused influencers, consultants, and technology partners to expand the unit's reach.

Responsibilities / Duties / Tasks:

• Sales Excellence: Mentor and hold the B2B sales team accountable for KPIs, pipeline hygiene, and rigorous "Value‑Based Selling."
• Market Intelligence: Conduct ongoing competitive analysis of other B2B lending platforms to maintain LoanPro’s "Value Proposition" edge.
• Campaign Collaboration: Work with Marketing to launch segment‑specific campaigns, webinars, and white papers that resonate with consumer lenders.
• Implementation Oversight: Ensure the B2B "Onboarding Experience" is seamless, collaborating with Ops to reduce time‑to‑value for new clients.
• Data‑Driven Decision Making: Report weekly on unit performance, leveraging CRM data to forecast revenue and identify churn risks.
• Culture & Values: Exemplify the "Hungry, Humble, Smart" mantra, fostering a high‑intensity, results‑oriented culture within the B2B unit.
• Other duties as prescribed – Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Qualifications / Skill Requirements:

• Education: Bachelor’s Degree required; MBA or specialized Fintech certification preferred.
• Experience: 8+ years in Sales or GTM leadership, with a heavy focus on SaaS and the B2B/Consumer Lending industry.
• General Management Mindset: Proven ability to manage a "Business Within a Business," balancing sales growth with operational costs.
• Domain Expertise: Deep understanding of the B2B lending lifecycle (origination, servicing, collections, and compliance).
• Analytical Prowess: Ability to dissect a P&L and use data to pivot GTM tactics in real‑time.
• Communication: Exceptional ability to "storytell"—taking complex software functions and turning them into ROI‑driven narratives for B2B lenders.
• Leadership: Experience managing cross‑functional teams and influencing stakeholders who do not report to you directly.
• Technical Proficiency: Expert‑level knowledge of CRM (Salesforce/HubSpot) and G‑Suite.
• Ability to travel as needed

Benefits of the Role:

• PTO and Holiday Schedule
• HSA and 401K Match

• If you need an accommodation to apply for the position or during the interview process, please email [e-mail]