Sales Manager

Crawford Thomas Recruiting; Atlanta (GA); On-site; USD 65,000 - 85,000; Full time

Job summary

Crawford Thomas Recruiting in Atlanta seeks an experienced Sales Manager to lead retail sales performance and develop its growing outside sales team.

This hands-on leadership role oversees sales growth, team development, customer experience, and market expansion across both in-store and outside sales, working directly with executive leadership.

Qualifications

• 5+ years of experience in sales management, retail operations, or multi-unit leadership.
• Proven experience leading

Responsibilities

• Lead in-store and outside sales performance to drive revenue and profitable growth.
• Develop and execute branch-level sales strategies, goals, and local market initiatives.
• Build, coach, and develop sales associates, outside sales representatives, and other customer-facing employees.
• Grow and strengthen the company's outside sales organization.
• Establish clear sales expectations, KPIs, and accountability across the team.
• Identify new business opportunities and areas for market expansion.
• Develop pricing and sales strategies that support revenue and margin goals.
• Build relationships with customers, contractors, restaurant operators, and other business partners.
• Improve the in-store customer experience and use customer feedback to strengthen service.
• Implement sales training, performance reviews, and employee development initiatives.
• Represent the company at local business events and relevant industry functions.
• Partner with executive leadership on branch growth and expansion initiatives.
• Collaborate with Marketing, Supply Chain, Corporate Strategy, and other departments.
• Support POS, ERP, CRM, and digital transformation initiatives.
• Provide customer and market insights to help guide product selection, pricing, and promotional strategies.

Skills

5+ years sales management

Job description

SALES MANAGER

Location: Atlanta, GA
Salary: $65,000–$85,000 + Performance-Based Incentives
Experience: 5+ Years of Sales Management / Retail Leadership
Industry: Foodservice Equipment / B2B Retail
Preferred: Mandarin and/or Spanish Speaking

Position Overview

Our client, an established and growing family-owned organization in the foodservice equipment industry, is seeking an experienced Sales Manager to lead retail sales performance and develop its growing outside sales team.

This is a hands-on leadership role with responsibility for sales growth, team development, customer experience, and market expansion across both in-store and outside sales.

It's a strong opportunity for a sales leader who enjoys building teams, developing new business, and driving profitable growth while working directly with executive leadership.

What You'll Do

• Lead in-store and outside sales performance to drive revenue and profitable growth.
• Develop and execute branch-level sales strategies, goals, and local market initiatives.
• Build, coach, and develop sales associates, outside sales representatives, and other customer-facing employees.
• Grow and strengthen the company's outside sales organization.
• Establish clear sales expectations, KPIs, and accountability across the team.
• Identify new business opportunities and areas for market expansion.
• Develop pricing and sales strategies that support revenue and margin goals.
• Build relationships with customers, contractors, restaurant operators, and other business partners.
• Improve the in-store customer experience and use customer feedback to strengthen service.
• Implement sales training, performance reviews, and employee development initiatives.
• Represent the company at local business events and relevant industry functions.
• Partner with executive leadership on branch growth and expansion initiatives.
• Collaborate with Marketing, Supply Chain, Corporate Strategy, and other departments.
• Support POS, ERP, CRM, and digital transformation initiatives.
• Provide customer and market insights to help guide product selection, pricing, and promotional strategies.

What You'll Bring

• 5+ years of experience in sales management, retail operations, or multi-unit leadership.
• Proven experience leading