Sales & Catering Manager

Parable Hospitality LLC; Cambria (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k)

Team events & volunteering

Job summary

Parable Hospitality LLC’s Oceanpoint Ranch in Cambria is seeking a Sales & Catering Manager to drive SMERF group business, meetings, and special events from prospecting through contracting and execution. You will sell the full hotel experience, build relationships, and coordinate every detail with operations.

You’ll develop creative sales strategies, manage proposals and contracts, and ensure flawless event turnover.

Qualifications

• 2+ years of hotel catering and group sales experience.

Responsibilities

• Prospect for new accounts and nurture relationships to drive group, meeting and catering revenue.
• Sell the full hotel experience including guest rooms, event space, catering, AV, and related offerings.
• Build and manage client relationships through calls, site inspections, presentations, networking, and follow-up.
• Develop sales strategies based on market trends to increase revenue and market share.
• Manage the event sales process from proposals to final turnover.
• Coordinate events with accurate BEOs and communicate client specs to teams.
• Partner with operations to ensure seamless event execution and tastings.
• Lead the client experience on event days and serve as main contact during events.
• Negotiate to maximize hotel revenue while meeting client needs.
• Build market presence through industry events and local networking.
• Collaborate with Revenue Management on pricing and inventory decisions.
• Track sales performance and complete required reporting.

Skills

Sales & catering

Relationship building

Negotiation

Prospecting

Event planning

Communication

Time management

MS Office

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

ABOUT THE PROPERTY

Located along the scenic shores of Moonstone Beach in Cambria, Oceanpoint Ranch is a boutique coastal retreat that blends rustic ranch charm with the relaxed spirit of California’s Central Coast. Set across nine seaside acres, the property features ranch-inspired accommodations, a heated pool, fire pits, lawn games, a private trail to the beach, and The Cow Tipper, a cozy on-site breakfast spot. With its beautiful coastal setting, family-friendly atmosphere, and flexible outdoor event spaces, Oceanpoint Ranch offers a unique destination for guests looking to unwind, explore, and enjoy the natural beauty of Cambria.

THE ROLE

As Sales & Catering Manager, you’ll drive revenue through SMERF group business, meetings, and special events while creating memorable experiences for our clients and guests. You’ll own the sales process from prospecting and relationship building through contracting, event planning, and execution, partnering closely with hotel operations to ensure every event delivers on the client’s vision and the hotel’s standards. You will:

• Drive new business and revenue by prospecting for new accounts, nurturing existing relationships, and proactively pursuing group, meeting, and catering opportunities.
• Sell the full hotel experience including guest rooms, event space, banquet and catering food & beverage, AV, and other revenue-generating offerings.
• Build and manage client relationships through sales calls, site inspections, presentations, networking, and responsive follow‑up.
• Develop creative sales strategies based on market trends, competition, and opportunities to increase revenue and market share.
• Manage the event sales process from start to finish, including proposals, contracts, negotiations, client correspondence, and event turnover.
• Detail and coordinate events by creating accurate BEOs and ensuring all client specifications—including menus, timelines, equipment, décor, staffing, and space requirements—are clearly communicated to the appropriate teams.
• Partner with hotel operations to ensure seamless event execution, including menu tastings, pre‑and post‑con meetings, and on‑site client handoffs.
• Lead the client experience on event days by greeting hosts, ensuring expectations are met, and serving as a key point of contact throughout the event.
• Negotiate strategically to maximize hotel revenue while creating solutions that meet the needs of the client.
• Build a strong presence in the local market by participating in industry and civic organizations, networking events, trade shows, and other business development opportunities.
• Partner with Revenue Management and hotel leadership to make informed decisions around pricing, inventory, and rooms and events selling strategies.
• Track and communicate sales performance by maintaining accurate sales system records, completing required reporting, and working toward established sales objectives and quotas.

WHAT SUCCESS LOOKS LIKE

Success in this role means consistently generating new business, maximizing revenue, and creating events that clients are excited to come back for. You’ll build a strong pipeline of SMERF, group, meeting, and catering business, achieve or exceed individual revenue goals, and develop lasting client relationships. Just as importantly, you’ll become a trusted partner to hotel operations by ensuring every detail is communicated clearly and every event is set up for success from the first conversation through the final guest departure.

WHAT WE’RE LOOKING FOR

• We’re looking for a driven, relationship-focused sales professional who combines strong business development skills with a genuine passion for hospitality and events. The ideal candidate brings:
• 2+ years of hotel catering and group sales experience
• A proven ability to generate new business through proactive prospecting, sales calls, networking, and relationship development
• Experience selling and coordinating meetings, group business, catering, and special events
• Strong negotiation and closing skills with a focus on maximizing revenue while meeting client needs
• Exceptional communication, presentation, organization, and follow-through
• The ability to manage multiple events, clients, and priorities while maintaining attention to detail
• Strong interpersonal skills and the ability to build positive relationships with clients, team members, hotel partners, and industry contacts
• A collaborative approach and the ability to effectively partner with operations, culinary, banquet, and revenue management teams
• The ability to make sound decisions, solve problems, and adapt quickly in a fast‑paced environment
• Proficiency with Microsoft Word, Excel, and PowerPoint
• A dependable, proactive, and personable approach to hospitality

WHAT WE OFFER

• 401(k)
• Opportunities to connect, give back, and build community through team events & volunteering.