Sales Executive

Culligan By WaterCo; Santa Clara (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Company car

Gas card

Comprehensive benefits package

Job summary

Culligan by WaterCo is seeking a Commercial & Industrial Sales Representative in Santa Clara, CA, to drive growth in commercial and industrial water treatment solutions. You will target new business opportunities while nurturing existing customer relationships with proactive, results‑oriented strategies.

Responsibilities include developing sales strategies, collaborating with engineering teams, and delivering tailored proposals.

Qualifications

• 3–5 years of experience in B2B sales, preferably in water treatment or related technical field.
• Bachelor’s degree in business, engineering, or related field preferred.
• Strong understanding of water treatment processes, systems, and technologies.

Responsibilities

• Identify and target potential commercial and industrial customers in the region, focusing on industries like manufacturing, food & beverage, healthcare, and hospitality.
• Develop and implement sales strategies to achieve targets and expand market share in commercial and industrial sectors.
• Build and maintain strong, long-lasting customer relationships by understanding water treatment needs and providing tailored solutions.
• Collaborate with engineering and technical teams to ensure correct design and implementation of systems that meet customer requirements.
• Prepare and present detailed proposals with pricing, product specs, and timelines to prospective customers.
• Conduct market research to stay informed about industry trends, competitive landscape, and growth opportunities.
• Coordinate with marketing, service, and operations teams to ensure customer satisfaction and successful project execution.
• Maintain accurate records of sales activities and pipeline in CRM; provide regular updates to management.

Skills

B2B sales

Communication

Relationship building

Negotiation

Cross-functional collaboration

Education

Bachelor's degree in business

Bachelor's degree in engineering

Tools

CRM software

Job description

Location - Santa Clara CA (including San Jose and Silicon Valley)

This role has a competitive base plus uncapped bonus, company car and gas card

Company Overview:

Culligan is a global leader in water treatment solutions, committed to providing innovative, high-quality products and services to meet the water needs of commercial and industrial customers. With a focus on sustainability, Culligan offers comprehensive water treatment solutions that help businesses improve efficiency, reduce costs, and ensure compliance with industry standards.

Job Summary:

The Commercial & Industrial Sales Representative will be responsible for developing and executing sales strategies to drive the growth of Culligan’s commercial and industrial water treatment solutions. This role requires a proactive, results-oriented individual who can identify and secure new business opportunities while maintaining and growing existing customer relationships.

Key Responsibilities:

• Business Development: Identify and target potential commercial and industrial customers in the region, with a focus on industries such as manufacturing, food and beverage, healthcare, and hospitality.


• Sales Strategy: Develop and implement effective sales strategies to achieve sales targets and expand Culligan’s market share in the commercial and industrial sectors.


• Customer Relationship Management: Build and maintain strong, long-lasting customer relationships by understanding their specific water treatment needs and providing tailored solutions.


• Technical Expertise: Work closely with engineering and technical teams to ensure the correct design and implementation of water treatment systems that meet customer requirements.


• Proposal Development: Prepare and present detailed proposals, including pricing, product specifications, and timelines, to prospective customers.


• Market Analysis: Conduct market research to stay informed about industry trends, competitive landscape, and potential growth opportunities.


• Collaboration: Collaborate with internal teams, including marketing, service, and operations, to ensure customer satisfaction and successful project execution.


• Reporting: Maintain accurate records of sales activities, customer interactions, and sales pipeline in the CRM system. Provide regular updates to management on sales performance and market conditions.

Qualifications:

• Experience: Minimum of 3-5 years of experience in B2B sales, preferably in the water treatment industry or a related technical field selling into commercial and industrial customers - preferably selling technical products or capital equipment etc.


• Education: Bachelor’s degree in business, Engineering, or a related field preferred.


• Technical Knowledge: Strong understanding of water treatment processes, systems, and technologies used in commercial and industrial applications.


• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex technical information clearly and persuasively.


• Sales Skills: Proven track record of achieving sales targets and closing deals in a competitive market.


• Competitive salary and commission structure.


• Comprehensive benefits package, including health, dental, and vision insurance.


• Company car, gas card.


• Professional development and training opportunities.


• Opportunity to work with a market leader in water treatment solutions.

Equal Opportunity Statement:

Decisions and criteria governing the employment relationship with all employees at Culligan by WaterCo are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender expression, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.

Culligan by WaterCo is an Equal Opportunity Employer.