Overview
The Sales and Events Coordinator will drive private dining and catering revenue by prospecting new business development opportunities while maintaining current client relationships through proactive outreach and managing all new sales & events inquiries. The successful candidate will be capable of communicating clearly with clients and exceeding the guests’ expectations while planning their event. Strong networking skills, a solid external sales background, a connection within the community and the ability to assess professional opportunities in order to build incremental sales is expected. This role requires someone who is detail orientated, has impeccable follow through and is confident in selling the brand. The successful candidate will be a self-starter, have the ability to work independently a majority of the time, have a positive attitude, and will have exceptional written and verbal skills.
Benefits
- Extensive and well-rounded training program
- Continued career development and growth opportunities
- Generous employee discounts on dining, retail, amusements, and hotels
- Multiple health benefit plans to suit your needs
- Dental, vision, voluntary life, short term disability, flexible spending accounts and 401 (k)
- Paid sick leave
- Paid time off
- Competitive base salary, plus commission
Responsibilities
Position is based in a restaurant, 30-40 hours week, and requires reliable attendance and reliable transportation. Most work will be expected to be completed Monday - Friday, 9 a.m. – 5 p.m. in the time zone of your dedicated restaurant(s).
Sales & Business Development
- Responsible for growing sales over prior year for one or more restaurants.
- Identify and secure new corporate and social event clients through prospecting and networking.
- Conduct venue tours and negotiate contracts to meet monthly and annual revenue goals.
- Manage a sales pipeline of inquiries, prospects, and definite bookings.
- With the Director of Sales & Events, plan, develop and implement a comprehensive sales action plan, goals and initiatives.
Event Planning & Logistics
- Collaborate with clients to customize food and beverage menus.
- Create detailed Banquet Event Orders (BEOs)and communicate event layouts, A/V needs, and timelines with management.
- Work closely with the Executive Chef and management to ensure operations is able to flawlessly execute the event.
Client & Vendor Relations
- Nurture lasting relationships with recurring clients, event planners, and local vendors.
- Address client feedback, negotiate pricing, and ensure contracts balance customer satisfaction with profitability.
- Fosters and maintains relationships with community decision makers, hotel general managers/sales directors, meeting planners and local business leaders who are potential ambassadors of our brand(s).
Qualifications
- Requires at least 2 years outside sales experience in a full-service, high volume restaurant or hotel operation.
- Proven track record on the ability to create and maintain relationships and partnerships on behalf of the company.
- Individual must be able to meet deadlines and multi-task on a regular basis with attention to detail and familiarity with addressing complex problems. Must possess strong organizational skills and have the ability to work under pressure in a fast-paced environment. Must be self-directed, motivated and diplomatic.
- Ability to research, identify and connect with new business opportunities; Is comfortable with, and can successfully execute basic sales tactics such as cold calling, visiting clients and sending follow up communication.
- Ability to understand how a company operates, generates value, and competes in the marketplace.
- Must possess the highest level of integrity.
- Communication
- Strong proficiency with Microsoft Office is required. Experience with Delphi or other sales tool is beneficial.
- Active LinkedIn profile is beneficial.
CORE COMPETENCIES & EXPECTATIONS
Personal Leadership Brand
- Expectation: Be a trusted, credible and consistent sales leader
- Demonstrates success by:
- Operating with a strong sense of ownership and accountability for outcomes, not just activities
- Remaining calm, professional, and solution‑oriented under pressure, demonstrating self‑awareness, emotional intelligence, and a positive, professional presence in interactions with team and peers
- Creating clarity and confidence through consistent expectations, and sound judgment
- Reinforcing a hospitality, guest‑first mindset while maintaining sales urgency and
Sales & Revenue Execution
- Expectation: Drive disciplined sales execution that produces consistent, sustainable results while demonstrating strong market, financial, and business understanding.
- Demonstrates success by:
- Executing Master Connections Associaties sales behaviors, including disciplined inquiry follow‑up, conversion standards, upselling strategies, and value‑based selling
- Intentionally growing business across key demand segments, including social events, local corporate business, key influencers, and ambassador relationships
- Holding self accountable for disciplined execution that drives revenue growth, while protecting the guest experience
Communication & Professional Experience
- Expectation: Communicate clearly, consistently, and professionally across all levels, modeling appropriate professional presence, appearance, and conduct expected of a sales leader.
- Demonstrates success by:
- Delivering concise, timely written and verbal communication that provides clarity and direction
- Proactively surfacing risks, challenges, or changes in direction—ensuring no surprises
- Maintaining consistent availability, responsiveness, and professional presentation aligned with leadership expectations during core business hours
Systems, Analytics & Forecasting
- Expectation: Leverage technology, data, and analytics as decision‑making tools to drive sales performance and forecast accuracy.
- Demonstrates success by:
- Using Delphi and related systems as proactive sales‑building tools, maintaining disciplined data accuracy through review of key reports and the Dashboard (including open inquiries, past‑due inquiries, past‑due contracts, blended revenue vs. minimums, and dashboards) to identify risk and opportunity.
Time Management & Execution
- Expectation: Intentionally manage time and priorities so daily focus remains on sales leadership, revenue generation, effectiveness, and reporting responsibilities that directly support sales, while explicitly excluding operational duties or operational task ownership from the role.
- Demonstrates success by:
- Intentionally managing personal time, focus, and calendars to prioritize sales‑driving activities, reporting analysis and proactive sales leadership—while minimizing low‑value or reactive work.
- Maintaining disciplined execution and role focus by meeting commitments, holding self accountable for results, and clearly distinguishing sales responsibilities from operational matters.
EOE
Pay Range
USD $66,300.00 - USD $66,300.00 /Yr.