Event Sales Manager

Food Hall Co.; Plano (TX); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

PTO 10 days

Job summary

Food Hall Co. in Plano, TX, seeks an Event Sales & Catering Manager to plan and execute private dining and large party events, driving restaurant revenue through proactive prospecting, relationship building, and local marketing initiatives.

The role owns the full sales cycle, achieves personal sales goals, and maintains a strong pipeline of opportunities, partnering with the GM and Chef de Cuisine to ensure events align with our DNA and guest expectations.

Qualifications

• 2+ years of restaurant sales experience in this market.
• Bachelor's degree preferred.
• Experience with Tripleseat or similar sales software.
• Proficiency with Outlook and Office Suite.
• Experience negotiating pricing within restaurant guidelines.

Responsibilities

• Solicit and secure new business through relationships with concierges, planners, corporate clients, and agencies.
• Proactively generate new business through outbound prospecting efforts including calls, emails, networking events, and site visits.
• Build and maintain an active sales pipeline to support revenue goals.
• Drive sales beyond inbound inquiries with self-generated business.
• Maintain a local area book of business to facilitate event bookings and sales.
• Handle incoming phone and web inquiries with urgency and professionalism.
• Prepare proposals and contracts for clients.
• Communicate important dates to ensure seamless execution (pricing, cut-offs, etc.).
• Follow up with clients during and after events to drive repeat business.
• Generate thank you notes and ongoing touchpoints to strengthen client relationships.
• Prompt follow up of negative client feedback as necessary.
• Own and be accountable for achieving individual sales goals tied to booking revenue.

Skills

Restaurant sales experience

Prospecting

Relationship building

Sales cycle management

Communication skills

Education

Bachelor’s Degree in Hospitality Management or related field

Tools

Tripleseat

Microsoft Outlook

Office Suite

OpenTable

Job description

The Event Sales & Catering Manager is responsible for planning and executing all private dining and large party events. They drive revenue for the restaurant through both inbound and outbound sales efforts, including proactive prospecting, relationship building, and local marketing initiatives.

This role owns the full sales cycle and is accountable for achieving individual sales goals, generating new business, and maintaining a strong pipeline of future opportunities.

The ESM partners with the General Manager and Chef de Cuisine to ensure each event is executed within our 7 DNA points and exceeds guest expectations.

Base Pay: $60k-$70k

Health, Dental and Vision Insurance

PTO 10 days Immediately accessible

• Solicit, negotiate, and secure new business through relationship building with concierges, meeting planners, corporate clients, agencies, industry professionals, and local networks
• Proactively generate new business through outbound prospecting efforts including calls, emails, networking events, and site visits
• Build and maintain an active sales pipeline to support current and future revenue goals
• Drive sales beyond inbound inquiries, with a focus on self-generated business
• Maintains, utilizes, and enhances a local area book of business to facilitate special event bookings and sales
• Handle incoming phone and web inquiries with urgency and professionalism
• Prepare proposals and contracts for clients
• Continual customer communication around important dates and deadlines to ensure seamless execution (pricing, cut-off dates, introductions, payment authorization, menu detailing, guarantees, etc.)
• Follow up with clients during and after events to drive repeat business and referrals
• Generate “thank you” notes and ongoing touchpoints to strengthen client relationships
• Prompt follow up of negative client feedback as necessary
• Own and be accountable for achieving individual sales goals tied to booking revenue

Skills and Requirements:

• Bachelor’s Degree in Hospitality Management or related field preferred
• 2+ years of restaurant sales experience or similar position in this market required
• Use of Tripleseat or similar sales software preferred
• Proficiency with Microsoft Outlook and Office Suite
• Proficiency with OpenTable or similar booking software preferred
• Experience negotiating pricing within restaurant guidelines
• Food and beverage knowledge a plus

Preferred Skills:

• Display a positive outlook and exude hospitality
• Demonstrate leadership modeled after our 7 DNA points
• Team player with a guest-centric attitude
• Act as the face of the brand; represent the restaurant at offsite networking and catering events
• Confidence in selling techniques and proactive outreach
• Motivated self-starter with strong ownership mindset
• Strong interpersonal, verbal, and written communication skills
• Time management and organizational skills
• Strong attention to detail and ability to multitask

We participate in the E-Verify program. As part of our commitment to maintaining a legal workforce, we verify the employment eligibility of all new hires through E-Verify.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.