Sales Engineer - Mid-Atlantic

Socket.dev; Roanoke (VA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Employee Ownership Program

Health, dental, and vision plans

401(k) with company match

Generous paid time off and holidays

Continuous learning and development

Job summary

Potter Global Technologies is seeking a Sales Engineer in Roanoke, VA to partner with regional sales managers, deliver technical demonstrations, and guide customers through solution design and deployment.

The role emphasizes collaboration with engineering, product management, and field teams, with travel up to 50% regionally. A technical background and strong communication skills are essential for success in this hybrid, full-time position.

Qualifications

• Bachelor's degree in Engineering, Computer Science, or a related technical field.
• At least three years of experience in a related role.
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification, preferred.
• Problem-solving skills and attention to detail.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

Responsibilities

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with territory strategy and customer relationships.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including architecture, integration, and deployment discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.
• Assist in the preparation of proposals and product specifications.
• Provide deployment and commissioning guidance, identifying risks and mitigation strategies.
• Deliver enablement activities that build integrator, distributor, and end-user capability to position, deploy, and support solutions.
• Provide escalated technical assistance in critical situations, directing routine support and training resources.

Skills

Technical sales

Customer presentations

Solution design

Remote troubleshooting

Field surveys

Communication skills

Travel willingness

Education

Bachelor's degree in Engineering/CS

RCDD certification (preferred)

Job description

Job Details: Job Location: Valcom - Roanoke, VA, Salary Range: $95000.00 - $110000.00Salary, Join Us as a Sales Engineer at Potter Global Technologies At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications. If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here.

What You’ll Do

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with the RSM’s territory strategy, customer relationships, and opportunity objectives.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including participation in system architecture, integration, and deployment approach discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.
• Assist in the preparation of proposals and product specifications.
• Provide deployment and commissioning guidance, identifying technical risks and mitigation strategies that support successful customer outcomes.
• Deliver Valcom Engineered Solution Technical Support Services (VETSS) enablement activities that build integrator, distributor, and end-user capability to position, deploy, and support Valcom solutions.
• Provide escalated technical assistance in strategic or relationship-critical situations, directing routine support, troubleshooting, and repetitive training requests to Technical Support, the Training Team, and established training resources.
• Gather and communicate Voice of Customer (VOC) feedback, competitive intelligence, market trends, and deployment lessons learned to Product Management, Engineering, Marketing, and Leadership.
• Stay up-to-date with the latest industry trends, products, and technologies relevant to Valcom’s offerings.
• Take on additional responsibilities as needed to support team goals and project milestones.

Qualifications

• Bachelor's degree in Engineering, Computer Science, or a related technical field
• At least three years of experience in a related role
• Proven experience in a technical sales role or engineering support capacity
• RCDD certification, preferred
• Problem-solving skills and attention to detail
• Field expertise for site surveys and pre-build assessment
• Proficiency with remote troubleshooting

Key Strengths & Skills

• Success in working and driving results in a cross-functional environment
• Excellent communication and presentation skills with the ability to explain complex technical information to non-technical audiences
• Effective at assessing customer needs and proposing solutions
• Excellent verbal and written communication skills
• Ability to travel overnight for customer meetings, trade shows and internal meetings

Our Culture

• We build strong relationships—with teammates, partners, and customers
• We take pride in knowing every product we build serves the purpose of protecting lives
• We listen actively, coach frequently, and own our results
• We foster innovation, value curiosity, and believe that experimentation is part of growth
• We create a welcoming and inclusive space where everyone belongs
• We take ownership of our work—quality and safety are at the core of what we do

Benefits That Matter

• Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs including complimentary Certified Financial Planner sessions
• Recognition programs that celebrate individual and team wins
• A mission-driven team that supports life-saving outcomes, every day

Location

This is a full-time hybrid position, with travel up to 50% of the time in the Mid-Atlantic region. This role will work remotely in the field and in a home office environment. An occasional shift in hours may be necessary to accommodate project schedules.