Sales Engineer - California

Socket.dev; Roanoke (VA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Employee Ownership Program

Health/Dental/Vision plans

401(k) with company match

Generous paid time off

Continuous learning and development

Financial Wellness programs

Recognition programs

Mission-driven team

Job summary

Potter Global Technologies is seeking a Sales Engineer in a full-time hybrid role. You will partner with RSMs to identify and win opportunities, deliver product demonstrations, and provide solution design guidance.

Expect travel up to 50% in California, with remote work from home offices as part of a collaborative team. The role requires a technical background, at least three years in a related field, and strong problem-solving skills.

Qualifications

• Bachelor's degree in Engineering, Computer Science, or a related technical field.
• Minimum three years of experience in a related role.
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification preferred.
• Strong problem-solving skills and attention to detail.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

Responsibilities

• Partner with Regional Sales Managers to identify, develop, and win opportunities.
• Conduct customer presentations, product demonstrations, and webinars.
• Provide solution design and application guidance, including system architecture discussions.
• Participate in discovery, planning meetings, and strategic account planning.
• Develop relationships across the sales ecosystem with integrators, distributors, and end users.
• Assist in preparation of proposals and product specifications.
• Provide deployment and commissioning guidance and risk mitigation strategies.
• Deliver enablement services to build partner and customer capability.
• Escalate technical assistance when needed and coordinate with support teams.
• Gather VOC feedback and communicate trends to Product, Engineering, Marketing, and Leadership.
• Stay up-to-date with industry trends and Valcom offerings.

Skills

Technical sales

Engineering support

Remote troubleshooting

Problem solving

Education

Bachelor's degree in Engineering or CS

RCDD certification (preferred)

Job description

Job Details: Job Location: Valcom - Roanoke, VA, Salary Range: $95000.00 - $110000.00Salary, Join Us as a Sales Engineer at Potter Global Technologies At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications. If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here. As a Sales Engineer, you will play a key role in driving business growth by partnering with Regional Sales Managers (RSMs) to identify, develop, and secure new business opportunities while delivering exceptional customer experience. Our team is looking for someone who is technically knowledgeable, customer-focused, and energized by building relationships and solving complex challenges throughout the sales process. In this role, you will serve as a trusted technical advisor, providing solution guidance, product expertise, and hands-on customer support to advance opportunities, strengthen customer confidence, and contribute to the overall success of the sales organization. In addition to customer-facing responsibilities, you will support technical enablement initiatives and provide escalated technical assistance that helps drive long-term customer satisfaction and business growth.

What You’ll Do

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with the RSM’s territory strategy, customer relationships, and opportunity objectives.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including participation in system architecture, integration, and deployment approach discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.
• Assist in the preparation of proposals and product specifications.
• Provide deployment and commissioning guidance, identifying technical risks and mitigation strategies that support successful customer outcomes.
• Deliver Valcom Engineered Solution Technical Support Services (VETSS) enablement activities that build integrator, distributor, and end-user capability to position, deploy, and support Valcom solutions.
• Provide escalated technical assistance in strategic or relationship-critical situations, directing routine support, troubleshooting, and repetitive training requests to Technical Support, the Training Team, and established training resources.
• Gather and communicate Voice of Customer (VOC) feedback, competitive intelligence, market trends, and deployment lessons learned to Product Management, Engineering, Marketing, and Leadership.
• Stay up-to-date with the latest industry trends, products, and technologies relevant to Valcom’s offerings.
• Take on additional responsibilities as needed to support team goals and project milestones.

Qualifications: What You Bring

• Bachelor's degree in Engineering, Computer Science, or a related technical field
• At least three years of experience in a related role
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification, preferred
• Problem-solving skills and attention to detail.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

Our Culture

We build strong relationships—with teammates, partners, and customers We take pride in knowing every product we build serves the purpose of protecting lives We listen actively, coach frequently, and own our results We foster innovation, value curiosity, and believe that experimentation is part of growth We create a welcoming and inclusive space where everyone belongs We take ownership of our work—quality and safety are at the core of what we do

Benefits That Matter

• Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs including complimentary Certified Financial Planner sessions
• Recognition programs that celebrate individual and team wins
• A mission-driven team that supports life-saving outcomes, every day

Location

This is a full-time hybrid position, with travel up to 50% of the time in California. This role will work remotely in the field and in a home office environment. An occasional shift in hours may be necessary to accommodate project schedules.