Sales Engineer

Potter Global Technologies; Roanoke (VA); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Employee Ownership Program

Health, dental, and vision plans

401(k) with company match

Generous paid time off and holidays

Continuous learning and development

Job summary

Valcom, a Potter Global Technologies Business, is seeking a Sales Engineer in Roanoke, VA to drive opportunities with RSMs, deliver product demonstrations, and provide solution design guidance. The role requires a bachelor’s degree in a technical field and at least three years in a related role, with travel up to 50% and a hybrid work setup.

Ideal candidates will have proven technical sales experience, strong communication, and the ability to support end-to-end deployment discussions across the

Qualifications

• Bachelor's degree in Engineering, Computer Science, or related technical field.
• At least three years of experience in a related role.
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification preferred.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

Responsibilities

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with the RSM’s territory strategy, customer relationships, and opportunity objectives.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including participation in system architecture, integration, and deployment approach discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.

Skills

Communication skills

Presentation skills

Technical sales experience

Remote troubleshooting

Travel readiness

Education

Bachelor's degree in Engineering, Computer Science, or related technical field

Tools

RCDD certification

Job description

Join Us as a Sales Engineer at Valcom, a Potter Global Technologies Business.

Job Location: Roanoke, VA 24019

Salary Range: $95,000.00 - $110,000.00

What You’ll Do

• Partner with RSMs to create, advance, and win opportunities, coordinating engagement with the RSM’s territory strategy, customer relationships, and opportunity objectives.
• Conduct customer presentations, product demonstrations, and webinars for prospective and existing customers.
• Provide solution design and application guidance, including participation in system architecture, integration, and deployment approach discussions.
• Participate in discovery and planning meetings, joint customer visits with RSMs, and strategic account planning.
• Develop and maintain relationships across the sales ecosystem, including integrators, distributors, end users, consultants and A&E firms, and customer project management, IT, facilities, and safety/security stakeholders.
• Assist in the preparation of proposals and product specifications.
• Provide deployment and commissioning guidance, identifying technical risks and mitigation strategies that support successful customer outcomes.
• Deliver Valcom Engineered Solution Technical Support Services (VETSS) enablement activities that build integrator, distributor, and end-user capability to position, deploy, and support Valcom solutions.
• Provide escalated technical assistance in strategic or relationship-critical situations, directing routine support, troubleshooting, and repetitive training requests to Technical Support, the Training Team, and established training resources.
• Gather and communicate Voice of Customer (VOC) feedback, competitive intelligence, market trends, and deployment lessons learned to Product Management, Engineering, Marketing, and Leadership.
• Stay up-to-date with the latest industry trends, products, and technologies relevant to Valcom’s offerings.
• Take on additional responsibilities as needed to support team goals and project milestones.

What You Bring

• Bachelor's degree in Engineering, Computer Science, or a related technical field.
• At least three years of experience in a related role.
• Proven experience in a technical sales role or engineering support capacity.
• RCDD certification preferred.
• Problem-solving skills and attention to detail.
• Field expertise for site surveys and pre-build assessment.
• Proficiency with remote troubleshooting.

Key Strengths & Skills

• Success in working and driving results in a cross-functional environment.
• Excellent communication and presentation skills with the ability to explain complex technical information to non-technical audiences.
• Effective at assessing customer needs and proposing solutions.
• Excellent verbal and written communication skills.
• Ability to travel overnight for customer meetings, trade shows and internal meetings.

Our Culture

• We build strong relationships—with teammates, partners, and customers.
• We take pride in knowing every product we build serves the purpose of protecting lives.
• We listen actively, coach frequently, and own our results.
• We foster innovation, value curiosity, and believe that experimentation is part of growth.
• We create a welcoming and inclusive space where everyone belongs.
• We take ownership of our work—quality and safety are at the core of what we do.

Benefits That Matter

• Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
• Competitive health, dental, and vision plans.
• 401(k) with company match.
• Generous paid time off and holidays.
• Continuous learning and development opportunities.
• Financial Wellness programs including complimentary Certified Financial Planner sessions.
• Recognition programs that celebrate individual and team wins.
• A mission-driven team that supports life-saving outcomes, every day.

Location

This is a full‑time hybrid position, with travel up to 50% of the time. The role will work remotely in the field and in a home office environment. An occasional shift in hours may be necessary to accommodate project schedules.