Sales Enablement Specialist

Hitachi Global Air Power; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Hitachi Global Air Power is seeking a Sales Enablement Specialist to empower the sales team with tools, resources, and training to sell our industrial air solutions effectively. The role reports to the Sales Enablement Manager and offers a flexible remote work arrangement.

You will collaborate with sales, marketing, and product management to translate product roadmaps into digestible collateral, launch materials, and battlecards, while building a comprehensive training curriculum and ensuring

Qualifications

• 3–5 years in sales enablement or related roles in manufacturing or industrial equipment.
• Experience building sales tools, playbooks, training and certification programs.
• Proficient with e-learning tools and content development.

Responsibilities

• Lead the strategy and maintenance of the Internal Sales Portal/Library with single-source-of-truth collateral.
• Collaborate with Product Managers to translate product strategy into sales content and playbooks.
• Drive GTM readiness and support product launches with sales-ready materials and Battlecards.
• Create Sales Success Stories, Case Studies, and ROI-focused presentations.
• Assist Pricing strategy and margin discussions to enable effective value messaging.
• Design and deliver Sales Training curricula from onboarding to advanced content.
• Capture VoC and distributor insights for feedback to Product Management.
• Track and report on content usage, training effectiveness, and sales productivity.

Skills

Sales enablement

Sales training

Sales process

Marketing

Training development

Education

Bachelor’s degree in Business, Marketing, or Engineering

MBA (preferred)

Tools

Showpad

CRM

e-learning tools

Job description

This role reports to the Sales Enablement Manager and offers a flexible work arrangement Remote.

The Company

We build the machines that power industry. We are Hitachi Global Air Power, a leading global industrial compressed air manufacturer driving the innovations that keep the world moving.

From our headquarters in Michigan City, Indiana, our compressed air solutions power manufacturing operations all around the globe; from food and beverage to life-saving pharmaceuticals and cutting-edge semiconductor chips. Our portable compressors provide the air power to build roads and bridges, lay pipelines and aid in oil and gas mining and production.

We are a team of innovators, engineers, and quality experts with a shared vision to create the next generation of efficient, environment-forward compressed air solutions that meet the demands of today, while boldly contributing to a sustainable, circular economy. With more than 60 years of legacy and trusted performance through our brands - Hitachi, Sullair, and Champion (Australia), we are proud of our reputation for reliability, durability, and performance and groundbreaking engineering.

Join us in building a future where your work has an impact. At Hitachi Global Air Power, you’ll be part of a global network that’s shaping the future of industrial power.

Summary of the position:

The Sales Enablement Specialist will play a crucial role in enhancing our sales organization’s effectiveness. You will be responsible for equipping the sales team with the tools, resources, and training they need to effectively sell our products and services. This role requires a strategic thinker with excellent communication skills and a deep understanding of sales processes. You will work closely with sales, marketing, and product management teams to ensure alignment and drive sales effectiveness.

Duties and responsibilities:

• Sales Library & Content Management: Lead the strategy and maintenance of the Internal Sales Portal/Library. You will curate, tag, and organize all sales collateral, Technical Documents, Drawings, and Product Manuals to ensure "single-source-of-truth" access for the field.
• Product Management Collaboration: Partner with Product Managers to translate high-level Product Line Strategy, Roadmaps, and Global Market Requirements into digestible, sales-ready content and playbooks.
• GTM & Launch Readiness: Lead the sales execution of Product Launches. This includes participation in NPD launch teams in order to provide sales input prior to launch and working with Product Management team to develop needed sales collateral, including competitive "Battlecards" derived from Portfolio and Competitive Analysis.
• Content Creation: Work with Product Management to transform raw technical specs into compelling Sales Success Stories, Case Studies, and Value-Based Presentations.
• Commercial Excellence: Enable the sales team on Pricing Strategy and Margin Excellence, ensuring reps can effectively defend price and articulate ROI in complex industrial environments.
• Training & Certification: Design and deliver Sales Training curriculum, from onboarding through level 3 content/certification. Also, ensure the sales team is proficient in using CRM, dashboards, and sales enablement technologies (e.g., Showpad).
• Voice of the Field: Facilitate the feedback loop between the field and the factory, providing Voice of Customer (VoC) and Voice of Distributor insights to the Innovation / Product Management teams.
• Metrics & Analytics: Track and report key enablement metrics such as content utilization within the library, training effectiveness, and sales productivity.

Qualifications:

Education:

Bachelor’s degree in Business, Marketing, or Engineering. MBA is a plus.

Experience:

• 3-5 years of experience in Sales enablement, Sales training, Sales process, Marketing, Sales support or a related role- in a manufacturing or industrial equipment company, preferably within the compressed air industry.
• Industrial knowledge of Air Compressor, Air Treatment and Systems is a plus.
• Proficiency with e-learning tools, development and implementation.
• Experience building sales tools, playbooks, training and certification programs.
• Strong understanding of sales processes and methodologies.