Sales Enablement Manager

Workwear Outfitters; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability coverage

401(k) retirement savings plan

Tuition reimbursement

Employee Assistance Program (EAP)

Flexible Spending Accounts (FSAs)

Job summary

Workwear Outfitters, based in Nashville, TN, seeks a Sales Enablement Manager to design onboarding programs, deliver training, and develop sales content. You will partner with Sales Leadership, Marketing, and Product Management to equip the sales team for success.

The role includes creating training materials, coordinating workshops, and measuring training effectiveness to drive performance and readiness. A strong focus on collaboration and communication is essential.

Qualifications

• Bachelor's degree preferred in a related field.
• 3–5 years of experience in sales enablement or sales training.
• Experience with training platforms and content development.

Responsibilities

• Develop onboarding programs and training for the sales team.
• Create instructor-led, virtual, and in-person training, plus e-learning content.
• Develop and manage sales communications and key messages.

Skills

Communication skills

Training facilitation

Content development

Project management

Sales enablement experience

Training delivery

Education

Bachelor's degree in Business, Marketing, Communications, Training & Development, Education, or related field

Tools

Seismic

Articulate

Synthesia

Conversation intelligence

Job description

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee and we employ more than 5,800 people in facilities spanning the globe.

The Workwear Outfitters family includes trusted brands such as Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, Criticore®, and OOBE®. The company is also the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose:

We champion and empower workers who make our world work better.

What You Will Do As a Sales Enablement Manager

The Sales Enablement Manager is responsible for developing, coordinating, and delivering sales enablement programs that enhance the effectiveness and performance of the sales organization. This role partners closely with Sales Leadership, Marketing, and Product Management to create and facilitate onboarding, product training, sales skills development, sales communications, and ongoing learning initiatives. The Sales Enablement Manager ensures sales team members have the knowledge, skills, resources, and information needed to successfully engage customers and drive business results.

How You Will Make a Difference

• Facilitate onboarding programs for new sales team members, delivering training that accelerates readiness and effectiveness.
• Design, develop, and deliver instructor-led, virtual, and in-person training programs, as well as e-learning content focused on product knowledge, sales processes, selling skills, and customer engagement.
• Develop and manage sales communications, including business updates, product information, and other key messages that support sales effectiveness and organizational alignment.
• Coordinate and facilitate workshops, training sessions, and learning events for sales professionals across the organization.
• Create, maintain, and continuously improve sales training materials, playbooks, job aids, presentations, and learning resources.
• Partner with Sales Leadership, Business Leadership, Marketing, and Product Management to develop training programs that support new products, initiatives, and strategic priorities.
• Assess training effectiveness through participant feedback, knowledge checks, engagement metrics, and performance indicators, making recommendations for continuous improvement.
• Provide coaching and support to sales team members on sales tools, processes, messaging, and best practices.
• Maintain a library of sales enablement content and learning resources that are current, relevant, and easily accessible.
• Identify skill gaps and learning opportunities within the sales organization and recommend solutions to improve performance, productivity, and readiness.

Skills For Success

• Bachelor's degree in Business, Marketing, Communications, Training & Development, Education, or a related field preferred.
• 3–5 years of experience in sales enablement, sales training, learning and development, or sales support.
• Experience utilizing sales enablement and learning platforms such as Seismic, Articulate, Synthesia, and conversation intelligence tools.
• Experience facilitating instructor-led training programs, workshops, and group learning sessions.
• Experience developing sales training content, presentations, playbooks, and learning materials.
• Strong verbal and written communication skills with the ability to effectively engage audiences at varying levels of the organization.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.

Benefits

We offer a comprehensive benefits package designed to support you both professionally and personally, including:

• Medical, dental, and vision insurance
• Life and disability coverage
• 401(k) retirement savings plan
• Tuition reimbursement
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (FSAs)
• And many additional employee benefits