Sales Enablement Manager

Similarweb; Burlington (MA); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Equity potential

Employee stock purchase plan

Paid sick leave

Parental leave

Job summary

Similarweb is seeking a Sales Enablement Manager to drive go-to-market strategy and project management on a global scale. You’ll lead training, build playbooks, and manage cross-functional initiatives to upskill customer-facing teams.

Based in Burlington, MA with a hybrid work setup, you’ll partner with GTM leaders, shape certification programs, and own an agenda of enablement excellence across SDRs, account managers, and customer success managers.

Qualifications

• 3 years of experience in sales enablement.
• Strong storytelling with superb communication & presentation skills.
• Experience in GTM roles, ideally with Enterprise/Strategic sales.
• Ability to work under pressure in a fast-paced environment.
• Knowledge of sales content, tools, and training.
• Excellent problem solver with content design and delivery.
• Strategic thinker with end-to-end enablement execution.

Responsibilities

• Identify operational and commercial gaps and prioritize initiatives.
• Map skills gaps and develop learning approaches.
• Collaborate with regional GTM leaders to implement enablement programs.
• Own a role center of excellence for SDR, Sales Manager, Customer Success Managers, Account Managers.
• Lead cross-functional routines within GTM and run programs.
• Organize and deliver internal projects and events, including SKO.
• Develop and drive global Sales Enablement training such as onboarding boot camps.
• Partner with stakeholders across Marketing, Strategy, Product to keep GTM updated.
• Create and execute learning solutions and programs.

Skills

Sales enablement experience

Storytelling

Communication

Presentation skills

Stakeholder management

Strategic thinking

Education

BA in Management, Psychology, Sociology, Learning technologies, or relevant field

Job description

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 5,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We’re looking for a Sales Enablement Managerto drive go-to-market strategy and project management globally. This role will report to the Director of Sales Excellence.

Why is this role so important at Similarweb?

Similarweb’s digital intelligence solutions serve thousands of customers across many different industries and use cases around the world, and we haven’t even scraped the barrel of our total addressable market. As a Sales Enablement Manager, you will help leadership define the go-to-market strategy in the region, and lead execution by leading training, building playbooks and managing various projects to upskill and set up the customer-facing teams for success.

So, what will you be doing all day?

• identify operational and commercial gaps and opportunities, suggest solutions and prioritize initiatives
• Map skills gaps amongst the GTM team and develop a learning approach to strengthen expertise in those areas
• Collaborate with the regional GMs, sales leaders and reps to continuously improve performance by building and implementing rigorous enablement programs and delivering training sessions
• Own a role center of excellence: define what good looks like for SDR, Sales Manager, Customer Success Managers, Account Managers, a day in the life, expectations, KPIs and activities for the role
• Lead operational excellence initiatives to improve Ways of Working, build and implement playbooks and manage essential cross-functional routines within the GTM organization
• Own and lead the global agenda and excellence programs for a region
• Serve as an internal thought leader on the topic of sales excellence and actively contribute to the organization's definition of best practices
• Partner with GTM leadership and management to organize and deliver internal projects, initiatives and events, including our annual SKO
• Own, build and drive adoption of Sales Enablement training globally e.g. onboarding boot camps for new BDRs, Sales Representatives, Account Managers, Customer Success Managers
• Provide ongoing training and development based on gap analysis
• Work closely with Go To Market managers to design and create sales certification programs
• Make sure the BDR team are maximising the use of tools and resources designed to help them reach their full potential
• Partner with stakeholders across the business (Marketing, Strategy, Product etc) to keep GTM up to date with all key updates in the business and wider industry
• Responsible for creating and executing learning solutions and programs

We are looking for someone who is:

• 3 years of experience in sales enablement
• A strong understanding of the sales environment, including sales content, tools, and training
• Strong storyteller with superb communication & presentation skills
• Curious and eager to learn best practices and grow within the Enablement organisation
• Ability to work under pressure in a fast-paced environment
• An experienced and credible sales person (5+ years in F2F GTM roles) with proven success in target attainment in role discipline, preferably with Enterprise/ Strategic Sales experience closing large complex deals and managing large accounts
• An expert in one or more of the core GTM role disciplines (SDR / Sales / Account Management/ Customer Success)
• Excellent problem solver with a passion and high acumen for content design and delivery
• A clear and accurate communicator (both verbal and written), as well as an engaging presenter exhibiting excellent interpersonal skills. Bonus points if you love the stage and it loves you.
• A strategic expert with the skills and ability to drive strategy and enablement end to end - from analysis and design, to execution, measurement and iteration
• Strong relationship building and stakeholder management skills, ability to work with senior leaders and lead sessions / discussions
• Proactive, self-starter who can excel in a fast-paced, highly demanding, and fluid environment
• BA in Management, Psychology, Sociology, Learning technologies, or any relevant field - is a plus
• Enablement, sales ops, revops, or sales excellence experience - bonus
• Worked in a top-tier management consulting firm - bonus

At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.

The base salary range for this position in the Burlington, Massachusetts area is $100,000 to $135,000, plus benefits, including: medical, dental, and vision insurance, 401K plan, potential equity, employee stock purchase plan, and paid sick and parental leave.

Why you’ll love being a Similarwebber:

You’ll get to sell a product you actually believe in: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said "the product." Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword:

People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please note: We’re unable to sponsor employment visas at this time.

#LI-GC #LI-Hybrid