Sales Enablement Lead AUEN

ABB; Cleveland (OH); On-site; USD 110,000 - 150,000; Full time

Job summary

ABB is seeking a Sales Enablement Leader to empower the Energy Industries sales team with global processes, training and CRM governance. The role oversees CRM management and collaborates with Marketing, Product and Service to ensure sales initiatives align with business objectives.

The ideal candidate will have 5+ years in sales enablement, strong CRM experience (Salesforce) and excellent communication and project management skills to drive measurable performance improvements.

Qualifications

• Bachelor’s degree in Business, Marketing, Education or related field.
• At least five years of experience in sales enablement, sales training or related role.
• Proficiency in CRM systems, such as Salesforce, and sales enablement tools.
• Strong understanding of sales processes and methodologies.
• Excellent communication, presentation and interpersonal skills, with ability to design and deliver training programs.
• Analytical mindset and ability to use data to drive decision-making, with strong organizational and project management skills.
• Preferred: Process Automation industry experience and certifications in sales training or enablement.

Responsibilities

• Develop and deploy global sales processes, best practices, programs and initiatives.
• Collaborate with Marketing, Product, Service and other global functions to align enablement efforts.
• Identify and develop comprehensive training covering CRM usage, sales techniques and product knowledge.
• Partner with sales academy teams to implement the program and propose external support when needed.
• Define and deploy consistent methods for gathering training needs across HUB and local divisions.
• Evaluate organizational performance to ensure training meets business needs and is updated.

Skills

Sales enablement

CRM (Salesforce)

Training & development

Sales processes

Analytics & data-driven

Leadership

Education

Bachelor’s degree in Business/Marketing/Education

Tools

Salesforce

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Commercial Excellence & Pricing Manager

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Empower the Energy Industries sales team to succeed. Develop and deploy global sales processes, best practices, programs and initiatives that equip sales teams with the knowledge, skills and tools they need to deliver business objectives.

About the role:

The Sales Enablement Leader is responsible for developing and deploying global sales processes, best practices, programs and initiatives that empower the sales team with the knowledge, skills and tools they need to succeed. The role oversees CRM management, designs comprehensive training programs and ensures sales processes are aligned with business objectives.

Your role and responsibilities:

Sales enablement and leadership

• Develop and deploy global sales processes, best practices, programs and initiatives that enable sales teams to succeed.
• Ensure sales processes and enablement activities remain aligned with business objectives.
• Collaborate with Marketing, Product, Service and other global functions to align sales enablement efforts.

Training and development

• Identify and develop a comprehensive training program covering CRM usage, sales techniques, product knowledge and other relevant skills.
• Partner with sales academy training teams to implement the program and propose external support when needed.
• Define and deploy a consistent methodology for collecting training needs and requirements, including standard assessment tools for HUB and local division teams.
• Evaluate organizational performance to ensure training meets business needs, improves performance and is updated accordingly.

CRM management and roadmap

• Use Salesforce.com to drive commercial excellence, overseeing its administration and management and ensuring it is configured to support sales processes and workflows.
• Identify and champions CRM upgrades and enhancement and create and maintain a CRM product roadmap that is aligned with business strategy.
• Gain buy-in from HUB and Business Line sales teams for implementation.

Sales support and CRM governance

• Provide ongoing support, mentoring and training to HUB, Business Line and Local Division sales leaders and teams on relevant tools, concepts and best practices.
• Define and resource the team required to run the overall CRM program for Energy Industries, including governance beyond specific enhancement projects.

Qualifications for the role:

• Bachelor’s degree in Business, Marketing, Education or a related field.
• At least five years of experience in sales enablement, sales training or a related role.
• Proficiency in CRM systems, such as Salesforce, and sales enablement tools.
• Strong understanding of sales processes and methodologies.
• Excellent communication, presentation and interpersonal skills, with a proven ability to design and deliver effective training programs.
• Analytical mindset and ability to use data to drive decision-making, supported by strong organizational and project management skills.
• Preferred: Process Automation industry experience, certification in sales training or enablement, and experience with e-learning platforms and tools.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.